Head of Marketing - (Real Estate, Technology & Longevity)

About The CompanyOur client is a new-generation real estate developer based in Dubai, creating residential, commercial and mixed-use developments designed around the future of human living. Built on thoughtful design, ancient architectural wisdom, intelligent technology and human-centred data, it is pioneering places that actively support health, wellbeing and longevity. Technology is integrated into every development through a proprietary intelligent system that learns from individual needs and evolves over time.About The RoleThe Head of Marketing leads marketing strategy and performance across the corporate brand, the wider brand portfolio, and individual project and product launches. Reporting to the CMO, you will turn the company's vision and commercial goals into integrated programmes that build differentiated brands, create demand and support sales growth.You will bring true 360-degree marketing expertise to this role, working closely with the Creative Director and acting as a senior partner to Sales, Development, Design and Technology.Key ResponsibilitiesStrategy and brandLead annual and long-term marketing strategies for the company, its brand portfolio and individual projects, in line with the CMO's visionTranslate business plans, sales targets and development pipelines into marketing priorities, investment needs and measurable objectivesLead market, competitor, customer and broker research to shape positioning and propositionsOversee brand development, architecture, naming and messaging for new projects and productsPartner with the Creative Director to turn strategy into distinctive creative briefsGo-to-market and campaignsOwn go-to-market planning for launches, from proposition through to sales and handoverDefine launch objectives, campaign architecture, channel roles, budgets and success measuresDirect coordinated activity across digital, social, PR, content, events, partnerships and outdoor mediaRun launch readiness reviews and manage competing demands across simultaneous launchesEvaluate campaign outcomes and apply learnings to future phasesDigital, performance and CRMLead the Digital & Performance Marketing Manager across acquisition, organic, social, web, CRM and automationChallenge channel plans, forecasts and attribution against commercial objectivesSet shared definitions and reporting for lead quality, sales progression and acquisition costAgree lead qualification, routing and feedback processes with Sales leadershipPartner with Technology on the marketing systems roadmap and data integrationContent, PR and communicationsOversee content and communications strategy across corporate, project, product and leadership activityManage PR partners and align media relations and executive profiling with business prioritiesWork with the CMO on sensitive communications and reputational issuesEnsure technical, product and wellbeing claims are backed by approved information and expert reviewSales, partnerships and eventsAct as the senior marketing partner to Sales, aligning activity with inventory priorities and buyer demandOversee broker engagement, digital sales tools and customer-facing materialsLead marketing planning for hospitality collaborations and branded-residence partnershipsSet objectives for launches, investor previews, broker events and exhibitions, and review event proposals and budgetsMeasure event impact through qualified opportunities and commercial progressionBudget, agencies and teamOwn the consolidated marketing budget, including forecasting, allocation and spend controlLead agency selection and performance management with Procurement and LegalBuild a reporting framework covering brand, qualified demand and sales contribution, and present regular reviews to the CMOLead and develop the marketing management team, setting objectives, standards and processesEnsure all activity follows approved project information, brand standards and advertising and data requirementsRequirementsEssentialBachelor's degree in Marketing, Business, Communications or a related field12-15+ years of progressive marketing experience, including 5+ years leading multidisciplinary teams in a senior roleProven experience leading marketing, or a substantial portfolio, within a real estate development businessUAE experience, with deep knowledge of Dubai's property market, buyer behaviour and broker networks360-degree expertise across brand, research, campaigns, digital acquisition, CRM, content, PR, events and partnershipsA strong record of building brands and delivering multiple property launches from concept to marketExperience linking marketing investment to lead quality, sales progression and commercial outcomesProven ownership of significant budgets, agency relationships and performance reportingAbility to influence executive leadership and senior stakeholders across the businessPreferredPostgraduate qualificationExperience marketing to international investors and running multi-market campaignsBackground in technology products, hospitality, branded residences or wellbeing propositionsArabic language skillsKey competenciesStrategic judgement, commercial acumen and investment prioritisationAnalytical rigour, including challenging performance data and attributionConfident leadership of senior managers, agencies and cross-functional programmesStrong creative judgement and ability to partner with creative leadershipBudget discipline and clear executive communicationBalancing long-term brand building with immediate sales prioritiesDecisive leadership under pressureBenefitsAn executive-level compensation package aligned with UAE market standards.