Head of Sales - Electric Vehicles

CLIENT: Leading Automobile CompanyDESIGNATION: Head of Sales – Electric VehiclesLOCATION: Sri LankaPACKAGE: Open to discussionOVERVIEWThe company is seeking a commercially driven Head of Sales to lead the sales strategy for its affordable electric vehicle portfolio. The focus is on expanding market reach and making economical vehicles accessible to a wider customer base, including middle- and lower-income consumers. The ideal candidate should have strong mass-market sales experience, an understanding of price-sensitive customers, and the ability to build distribution networks and drive sales at the grassroots level.KEY RESPONSIBILITIESDevelop and execute sales strategies to achieve revenue, volume, and market penetration targets.Lead the sales and distribution strategy for affordable electric vehicles targeting a broad customer base.Identify new market opportunities, customer segments, and untapped geographical areas.Develop sales channels, dealer networks, and strategic partnerships to expand market coverage.Drive grassroots-level sales initiatives and develop strategies to reach price-sensitive customers.Understand customer affordability concerns and develop effective sales approaches to address them.Lead, motivate, and manage the sales team to achieve business objectives.Establish sales targets, monitor performance, and implement corrective actions where necessary.Analyse market trends, competitor activities, customer preferences, and pricing strategies.Collaborate with marketing, finance, and operations teams to strengthen sales performance.Build relationships with dealers, distributors, corporate clients, and other relevant stakeholders.Report sales performance, market developments, and growth opportunities to senior management.PRE-REQUISITES5+ years of relevant sales experience, preferably at Senior Manager, General Manager, or equivalent leadership level.A bachelor's degree in Business Management, Marketing, Sales Management, or a related field is preferred.Professional qualifications in sales, marketing, or business management will be an added advantage.Candidates with a strong sales track record and relevant leadership experience may also be considered based on their practical experience.Proven experience in leading sales teams, expanding market reach, and achieving sales targets.Experience in mass-market products, affordable consumer products, automotive, FMCG, consumer durables, or other high-volume sales environments.Automotive sales experience is an advantage but is not mandatory.Experience selling premium or luxury vehicles alone may not be sufficient; candidates should demonstrate an understanding of mass-market and price-sensitive customers.Strong knowledge of dealer development, distribution networks, field sales, and market expansion.Excellent leadership, negotiation, commercial, and strategic planning skills.Ability to drive sales through direct market engagement and grassroots-level initiatives.