HR PR and Communication
Stamina11 · Dubai, United Arab Emirates
Tailor my CV for this job — freeJob Description – HR, PR & Communications Manager
Located in Dubai Studio City, the club combines fun and fitness through artistic gymnastics and complementary activities such as yoga, pilates, tumbling, and martial arts. The facility features spring-loaded floors and a full range of apparatus including balance beams, bars, rings, and foam pits to support diverse training needs. Stamina11 aims to help each gymnast reach their full potential through high-quality coaching and professional management in a child-friendly environment. The club prides itself on being a family-oriented organization where gymnasts, parents, and a nationally accredited, passionate coaching team form the core of the community.Job SummaryStamina11 Group is seeking an experienced, people-focused, and hands-on HR, PR & Communications Manager to lead human resources, public relations, corporate communications, and social media activities across the Group.The role combines responsibility for building a professional HR function with strengthening the Group’s reputation, visibility, and employee engagement. The successful candidate will manage the employee lifecycle, develop practical HR policies, oversee media relations, and deliver annual communications and social media plans, including paid campaigns.This position requires sound judgment, excellent communication skills, and the ability to work independently while managing competing priorities. The candidate should maintain Stamina11’s family-oriented culture while introducing consistent processes, measurable plans, and clear accountability.Key Responsibilities1. HR Strategy, Policies and OperationsEstablish and manage practical HR processes aligned with business needs and the Group’s culture.Develop and maintain HR policies, procedures, employment documentation, and employee guidelines in line with applicable UAE Labour Law.Maintain accurate and confidential employee records, attendance, leave balances, and employment documentation.Coordinate visa, work permit, sponsorship, and related administration for expatriate employees.Coordinate with finance, management, and relevant service providers on payroll inputs, WPS requirements, and end-of-service benefit calculations.Identify opportunities to improve HR administration through appropriate HR systems, automation, and AI tools, while protecting employee confidentiality.2. Recruitment and Employee DevelopmentManage recruitment from sourcing and screening through interviews, selection, offers, and onboarding.Work with department heads to identify staffing requirements and prepare clear job descriptions.Manage onboarding, probation reviews, performance review cycles, and employee development plans.Identify training needs and coordinate relevant learning and development activities.Support employer branding and recruitment campaigns through consistent messaging and appropriate social media content.3. Employee Relations and Internal CommunicationsAct as a trusted point of contact for employee concerns, grievances, disciplinary matters, and day-to-day HR queries.Work with management to resolve employee matters fairly, confidentially, and consistently.Maintain regular contact with office, coaching, operational, and floor-based employees to understand concerns and build strong working relationships.Dedicate regular on-site time with operational teams, including at least one full day per week where required by the business.Develop internal announcements, leadership messages, newsletters, and employee communications.Support employee engagement initiatives that strengthen collaboration and the Group’s family-oriented culture.4. Annual PR and Communications PlanningDevelop and implement an annual PR and communications plan aligned with business objectives and brand priorities.Maintain an integrated calendar covering announcements, partnerships, milestones, recruitment initiatives, events, launches, and relevant industry developments.Translate annual priorities into quarterly and monthly activities, budgets, deliverables, and performance targets.Identify opportunities for media coverage, corporate storytelling, executive visibility, and reputation building.Maintain consistent messaging and tone of voice across Group businesses and communication channels.5. Public Relations and Media ManagementBuild and maintain relationships with relevant local, regional, and international media, journalists, publications, and industry platforms.Prepare press releases, media statements, announcements, feature articles, interview briefs, and other external communications.Manage media inquiries, interview coordination, press attendance, and post-event coverage.Coordinate with PR agencies, media partners, and other external stakeholders.Monitor media coverage, public sentiment, competitor activity, and emerging communication opportunities.Support crisis communications and sensitive announcements in close coordination with management.6. Social Media and Content ManagementDevelop and manage the annual social media strategy and content calendar across relevant platforms, including LinkedIn, Instagram, Facebook, and YouTube.Plan content themes supporting brand awareness, community engagement, business activities, recruitment, and employer branding.Manage content planning, creative briefs, approvals, publishing, community management, and reporting.Coordinate with designers, videographers, content creators, business teams, and management to produce accurate and engaging content.Ensure content reflects the Group’s identity, communication standards, and business priorities.Monitor engagement, audience growth, reach, impressions, and website traffic, using results to improve performance.7. Paid Social Media CampaignsPlan, execute, and optimise paid social media campaigns supporting awareness, engagement, lead generation, and recruitment.Prepare campaign budgets, audience targeting, creative requirements, timelines, and performance targets.Manage campaigns directly or coordinate delivery through agencies and specialists across platforms such as Meta Ads, LinkedIn Ads, and YouTube Ads.Work with creative teams to develop advertising copy, visuals, videos, and supporting assets.Monitor spending and campaign results, adjusting targeting and creative content to improve effectiveness.Report on reach, engagement, conversions, cost efficiency, and return on investment where measurable.8. Corporate Communications and Campaign CoordinationPrepare leadership messages, speeches, official statements, corporate presentations, and other communication materials.Support executive visibility through interviews, articles, professional social media content, and industry commentary.Coordinate communications for events, sponsorships, partnerships, launches, and corporate milestones.Prepare campaign briefs, agree deliverables, establish timelines, and follow up with internal teams and external partners.Ensure communications are accurate, appropriately approved, and delivered on schedule.Maintain clear approval processes for sensitive employee, corporate, and public communications.9. Reporting, Budgets and AccountabilityEstablish practical KPIs for HR operations, recruitment, employee engagement, PR coverage, social media, and paid campaigns.Prepare monthly, quarterly, and annual reports highlighting results, risks, and recommended improvements.Maintain records of HR activities, media coverage, campaign deliverables, and advertising expenditure.Manage approved budgets and coordinate external agencies, suppliers, and service providers effectively.Take ownership of agreed priorities, deadlines, communication quality, and outcomes.Proactively identify capacity constraints, delivery risks, and matters requiring management decisions.Qualifications and ExperienceBachelor’s degree in Human Resources, Business Administration, Communications, Public Relations, Marketing, or a related field.Typically 5–8 years of relevant experience, with demonstrated hands-on responsibility across HR operations and communications, PR, or social media.At least two years of experience working independently as the sole HR professional or within a small HR team.Proven ability to establish HR policies and processes and manage recruitment, onboarding, performance management, employee relations, and employee administration.Strong working knowledge of UAE Labour Law and experience coordinating visas, work permits, sponsorship matters, and payroll compliance requirements.Demonstrated experience developing and delivering annual communications and social media plans.Practical experience in media relations, corporate writing, paid social campaigns, budget management, and performance reporting.Experience coordinating creative teams, external agencies, service providers, and senior stakeholders.Strong English writing, editing, presentation, and interpersonal skills.Proficiency in HR systems, Microsoft Office, social media management and analytics tools, and paid advertising platforms.Excellent organisational skills, discretion, attention to detail, and the ability to manage confidential information.Ability to balance strategic planning with daily execution and manage multiple priorities independently.Preferred ExperienceExperience in sports, gymnastics, fitness, hospitality, or another service-based business.Experience supporting an organisation with approximately 50–500 employees across office and operational roles.Experience managing communications across multiple brands or business units.Relevant professional qualifications in HR, communications, PR, or digital marketing.