Marketing Consultant / Marketing Director / Head of Marketing

Role DescriptionWe are seeking a strategic, commercially minded, and creative Marketing Consultant / Marketing Director / Head of Marketing to lead and support marketing strategy, brand development, customer acquisition, communications, and overall market growth. This role is responsible for translating business objectives into effective marketing strategies that strengthen brand visibility, engage target audiences, and generate measurable commercial results.The role involves developing comprehensive marketing plans across digital and traditional channels, identifying target audiences, evaluating market opportunities, and establishing clear marketing priorities. The successful candidate will work closely with senior management and cross-functional teams to ensure marketing initiatives are aligned with broader business goals.Key responsibilities include developing marketing strategies, positioning the brand, managing campaigns, coordinating promotional activities, and monitoring marketing performance. The role may cover areas such as digital marketing, content marketing, social media, email marketing, search engine marketing, events, public relations, partnerships, and customer communications.The Marketing Director will oversee campaign planning from concept through execution, ensuring that messaging, creative assets, budgets, timelines, and performance objectives are properly coordinated. The role will also work with internal teams, agencies, designers, content creators, media partners, and external suppliers to deliver high-quality marketing initiatives.Market research and customer insights are important components of the position. The role will monitor market trends, competitor activity, customer behavior, industry developments, and emerging opportunities to identify ways to improve positioning, reach new audiences, and strengthen competitive advantage.The Head of Marketing will establish and monitor key performance indicators such as lead generation, customer acquisition, engagement, website traffic, conversion rates, campaign performance, and return on marketing investment. Data and analytics should be used to evaluate results and continuously improve marketing strategies.The role will also contribute to brand management by maintaining consistent messaging, tone, visual identity, and customer experience across relevant channels. Strong collaboration with sales, product, operations, customer service, and management teams will help ensure that marketing activities support commercial objectives.The Marketing Consultant may provide strategic recommendations, conduct marketing assessments, identify performance gaps, and develop practical solutions for improving marketing effectiveness. This may include reviewing existing campaigns, customer journeys, marketing channels, budgets, and internal processes.The position may also involve managing marketing budgets, reviewing agency performance, negotiating with external partners, and allocating resources according to business priorities. Strong commercial awareness and disciplined budget management are essential.QualificationsDegree or equivalent qualification in Marketing, Business Administration, Communications, Advertising, or a related field is preferred.Strong understanding of modern marketing strategy, brand management, and customer acquisition.Excellent strategic thinking and commercial awareness.Strong knowledge of digital marketing channels and integrated marketing campaigns.Familiarity with SEO, SEM, social media, content marketing, email marketing, paid advertising, and analytics.Ability to develop marketing strategies, campaign plans, budgets, and performance objectives.Strong understanding of market research, customer segmentation, positioning, and competitive analysis.Ability to interpret marketing data and use insights to improve campaign performance.Strong knowledge of key marketing metrics, conversion rates, customer acquisition costs, engagement, and return on investment.Excellent written and verbal communication skills.Strong presentation, negotiation, stakeholder-management, and leadership abilities.Ability to work effectively with sales, product, operations, creative, and executive teams.Familiarity with marketing platforms, CRM systems, analytics tools, advertising platforms, and content-management systems.Strong project-management and organizational skills.Ability to manage multiple campaigns, priorities, budgets, and deadlines.Strong creative judgment combined with a data-driven approach.Ability to evaluate agencies, suppliers, media partners, and other external marketing resources.Strong understanding of brand consistency and customer experience.Proactive approach to identifying market opportunities and emerging trends.High level of professionalism, accountability, adaptability, and commercial judgment.Relevant marketing, digital marketing, analytics, or professional certifications are welcomed.