Marketing Director

Job Description

Marketing Director – Exhibitions

Department: MarketingReports to: CEO / Managing DirectorIndustry: Exhibitions, Conferences & Events

Location: Dubai, UAEJob SummaryThe Marketing Director is responsible for developing and executing strategic marketing plans to promote exhibitions, attract exhibitors and visitors, increase brand awareness, and drive event revenue.

The role oversees marketing campaigns, digital marketing, public relations, media partnerships, branding, and audience engagement to ensure the commercial success and growth of exhibitions.Key ResponsibilitiesDevelop and implement comprehensive marketing strategies for exhibitions, conferences, and events.Lead integrated marketing campaigns across digital, social media, email, PR, advertising, and industry publications.Drive exhibitor, sponsor, visitor, and delegate acquisition through targeted marketing initiatives.Manage event branding, positioning, messaging, and promotional materials.Oversee website content, SEO, paid advertising, social media, and email marketing campaigns.Develop media partnerships and manage relationships with PR agencies, industry associations, and key stakeholders.Manage marketing budgets, allocate resources, and monitor campaign performance and ROI.Lead the marketing team, agencies, suppliers, and creative partners.Collaborate with sales and business development teams to generate leads and support revenue targets.Analyze market trends, competitor activities, audience insights, and campaign results.Oversee pre-event, onsite, and post-event marketing activities to maximize visibility and engagement.Prepare marketing reports, performance dashboards, and strategic recommendations for management.Qualifications & RequirementsBachelor's degree in Marketing, Business Administration, Communications, or a related field.Minimum 8 - 10 years of marketing experience, preferably in exhibitions, conferences, or events.Proven experience in developing marketing strategies and managing multi-channel campaigns.Strong knowledge of digital marketing, social media, content marketing, PR, and lead generation.Experience managing marketing budgets, teams, agencies, and external suppliers.Excellent leadership, communication, project management, and analytical skills.Ability to align marketing activities with commercial objectives and revenue targets.Proficiency in marketing analytics, CRM platforms, and digital marketing tools.Key Performance Indicators (KPIs)Exhibitor, sponsor, visitor, and delegate acquisition.Marketing-generated leads and conversion rates.Brand awareness, audience engagement, and campaign reach.Website traffic, registrations, and digital campaign performance.Marketing budget efficiency and return on investment.Media coverage, partnership development, and overall event visibility.Contribution to exhibition revenue and commercial growth.