Marketing Director

Job Overview : The Marketing Director ensures all Marketing Initiatives align with the Clinic's business objectives while driving Patient Acquisition, Brand Awareness and Growth Revenue.

Duties and Responsibilities

Marketing Strategy & Business Growth

• Develop and implement the overall marketing strategy aligned with the clinic's vision and business goals.
• Create annual and quarterly marketing plans, budgets, and performance targets.
• Identify new growth opportunities, market trends, and competitive advantages.
• Lead initiatives that increase patient acquisition, retention, and lifetime value.
• Monitor marketing ROI and optimize strategies based on performance data. Brand Management
• Strengthen and maintain Lucia Clinic's brand identity across all platforms.
• Ensure consistency in messaging, visual identity, and patient experience.
• Develop campaigns that reinforce the clinic's positioning as a premium healthcare and aesthetic brand. Education A Bachelor’s Degree in Marketing, Business Administration, Communications, or a related field. An MBA or Master's degree is highly preferred.
• Experience Typically 5+ years of Progressive Experience in Marketing roles with at least Three (3) years in a Senior Leadership or Management capacity. An Aesthetics or Dermatology Industry is highly preferable.
• Industry Knowledge Proven track record of managing effective, omni-channel marketing campaigns spanning both digital and traditional marketing environments