Marketing Manager
Whizmo · Dubai, United Arab Emirates
Tailor my CV for this job — freeWhizmo is your all-in-one mobile money solution symbolizing the essence of financial democracy in the United Arab Emirates. It is a service offering from Whizpay Technology LLC, licensed by The Central Bank of the UAE. What truly makes us an ‘all-in-one’ solution is that we combine every aspect of your daily finances into a single, easy-to-use app with a suite of comprehensive services, ensuring seamless transactions.For more ; Whizmo: Overview | LinkedInThe position has been listed as Marketing Manager for LinkedIn - sourcing purposes; however, the actual job title is Manager – Channel Partnerships & Customer Growth. Kindly consider this point while the application process.Manager – Channel Partnerships & Customer Growth is responsible for managing Whizmo’s appointed marketing agency relationship and driving customer acquisition, activation, engagement, retention and value growth in alignment with Whizmo’s commercial objectives. The role owns customer growth and Customer Value Management (CVM) strategy, translates business priorities into measurable plans, and oversees agency performance, campaign effectiveness and customer outcomes.As a stand-alone role within Commercial, the incumbent acts as the principal coordination point between Whizmo and its appointed agency, working with internal stakeholders to ensure that activities are aligned with business priorities and subject to the applicable regulatory, compliance and governance requirements.
Key Responsibilities
A. Channel Partner & Agency Management– Act as Whizmo’s principal point of contact for the appointed marketing agency, translating approved commercial priorities into briefs, plans, deliverables and measurable outcomes.– Coordinate the development and execution of joint business plans, campaign calendars and agreed service deliverables, ensuring alignment with Whizmo’s commercial strategy and approved budget.– Monitor agency performance against agreed deliverables, timelines, service standards, expenditure and campaign outcomes; challenge underperformance and recommend corrective actions.– Coordinate agency reviews, resolve delivery issues, maintain visibility of commitments and escalate material concerns to the Head – Commercial.– Ensure the agency operates within Whizmo’s approved brand guidelines, product propositions, communication requirements and applicable review and approval processes.– Identify opportunities to improve the effectiveness, efficiency and value delivered through the agency relationship.B. Commercial Growth Strategy & Planning– Translate Whizmo’s commercial priorities into customer growth plans covering individual, business, merchant and employer segments, in coordination with the Head – Commercial.– Develop and maintain the customer growth roadmap and activity calendar, establishing clear objectives, target segments, success measures and reporting requirements.– Monitor the UAE fintech and digital payments landscape, competitor activity and customer trends to identify opportunities for customer acquisition, product adoption and commercial growth.– Coordinate go-to-market planning for new products, features, offers and propositions with Product, Operations, Sales, Finance and other relevant stakeholders.– Monitor growth expenditure and campaign investment against approved budgets, evaluating effectiveness and recommending adjustments based on results.C. Customer Value Management (CVM)– Own the overarching CVM strategy covering customer usage, engagement, segmentation, retention, churn reduction, reactivation, cross-selling, upselling and customer lifetime value.– Define customer growth objectives and performance measures to increase active usage, transaction frequency, feature adoption and product penetration across relevant segments.– Develop customer segmentation and value-tier frameworks, together with the methodology for assessing customer lifetime value, in collaboration with Data & Analytics and Finance.– Own the strategy for customer retention and reactivation, including initiatives for at-risk, dormant and inactive customers, prioritised according to customer value and business objectives.– Coordinate customer lifecycle initiatives and targeted propositions with Product, Customer Excellence, Operations, Finance and the appointed agency.– Establish and maintain CVM reporting and dashboards covering customer activity, engagement, retention, churn, adoption and value, ensuring consistent definitions and reliable reporting.D. Campaign, Brand & Customer Communications Coordination– Translate approved customer and commercial objectives into campaign briefs, propositions, messaging requirements and measurable performance expectations for the appointed agency.– Coordinate the delivery of approved acquisition, activation, retention, referral, loyalty, promotional, digital and offline campaigns through the appointed agency.– Coordinate brand consistency, product communications, launches, public relations, content, events and customer-facing materials with the appointed agency and relevant internal stakeholders.– Ensure that campaign propositions, customer offers and promotional mechanics are aligned with approved product features, commercial terms, budgets and customer eligibility criteria.– Review campaign proposals and deliverables for alignment with the approved brief, brand requirements, customer needs and business objectives, ensuring that required internal approvals are obtained before publication.E. Customer Insights & Performance Analytics– Use customer data, market intelligence, customer feedback and campaign results to identify opportunities to improve acquisition, engagement, retention and customer value.– Monitor and report on relevant performance indicators, including customer acquisition, conversion, activation, cost of acquisition, transaction activity, retention, churn and campaign return on investment.– Assess agency performance and campaign effectiveness against agreed targets, identifying gaps and recommending evidence-based improvements.– Work with Data & Analytics, Product, Finance and other relevant teams to improve the quality, consistency and practical use of customer and campaign insights.– Ensure that customer insights and reporting inform commercial priorities, campaign optimisation and the continuous improvement of customer journeys.F. Regulatory Compliance & Marketing Governance– Ensure that proposed customer acquisition, promotional and communication activities are routed through the applicable Whizmo review and approval processes and are consistent with approved business requirements.– Coordinate with Compliance and, where required, Legal and Risk to obtain the necessary reviews and approvals before campaigns, promotions, product claims or customer communications are published.– Ensure appropriate oversight of the appointed agency’s adherence to Whizmo’s approved instructions, communication standards and applicable regulatory requirements, including requirements relating to customer protection, data privacy, consent, advertising and telemarketing.– Maintain appropriate records of briefs, submissions, approvals, changes, agency deliverables and campaign releases to support governance, traceability and audit readiness.– Act as the coordination point for Compliance and other internal departments on customer growth and agency-related matters, directing requests to the responsible internal teams or appointed agency and following up on completion.– Escalate regulatory concerns, customer communication issues, complaints and material delivery or control failures to the Head – Commercial and the relevant control functions.– Ensure that the role’s coordination and oversight responsibilities do not replace the independent review, challenge or approval responsibilities of Compliance, Legal, Risk or other authorised functions.G. Stakeholder Coordination & Reporting– Work independently as a stand-alone Commercial role, coordinating the appointed agency and relevant internal stakeholders to deliver agreed priorities.– Establish clear ownership, timelines and dependencies for customer growth and agency-led initiatives, following up on deliverables and escalating delays or unresolved issues.– Prepare regular management reports covering customer growth, CVM performance, agency delivery, campaign effectiveness, budget utilisation, key risks and recommended actions.– Support the Head – Commercial with business planning, performance reviews, customer growth initiatives and related management reporting.– Undertake other relevant responsibilities assigned by the Head – Commercial in line with business requirements.QUALIFICATIONS & EXPERIENCEMinimum Qualification– Bachelor’s degree in Business Administration, Marketing, Communications, Commerce or a related field. A relevant professional qualification is an advantage.Minimum Experience– 5+ years of progressive experience in commercial growth, channel or partner management, customer lifecycle management, customer value management, campaign management or related roles.– Experience in fintech, digital payments, banking or other regulated financial services is preferred, ideally within the UAE or wider GCC region.Job-Specific Skills– Proven ability to manage agency or channel partner relationships, establish delivery expectations, assess performance and drive accountability.– Strong understanding of customer acquisition, activation, engagement, retention, segmentation and customer value management.– Experience translating commercial objectives into measurable growth plans, campaign briefs and performance indicators.– Strong analytical skills, including campaign performance, customer behaviour, conversion, retention and return-on-investment reporting.– Understanding of the UAE fintech and digital payments landscape and the regulatory considerations applicable to customer communications and promotional activities.– Experience coordinating cross-functional stakeholders, budgets, external partners and multiple concurrent deliverables.– Strong communication, negotiation, influencing and problem-solving skills, with the ability to work independently in a fast-paced and regulated environment.– Excellent English communication skills; Arabic is an advantage.CORE COMPETENCIESChannel Partner Management · Commercial Growth Strategy · Customer Value Management · Customer Insights & Analytics · Campaign Performance Management · Regulatory & Governance Awareness · Budget & Performance Oversight · Stakeholder Management · Ownership & Independent Delivery.Ready to Join the Whizmo Team?At Whizmo, we’re passionate about innovation, collaboration, and making a meaningful impact. If you’re excited about this opportunity and eager to contribute to a dynamic and supportive environment, we’d love to hear from you. Let’s create something extraordinary together—apply today and take the first step toward an exciting career with Whizmo!