Marketing Manager

The role holder is responsible for managing the implementation of marketing plans and campaigns for the Group Management Business Line to support brand visibility, customer engagement and commercial objectives. The role holder manages campaign execution, digital marketing, brand application and agency coordination while monitoring marketing performance and expenditure. The role holder shall carry out his duties in accordance with the stipulated business policies and procedures.

Key Responsibilities

Marketing Planning and Business Line ExecutionDevelops annual marketing plans and campaign calendars in line with approved marketing priorities and commercial objectives.Implements marketing programmes and initiatives in accordance with the approved marketing strategy.Identifies marketing opportunities and recommends initiatives to strengthen market presence and customer engagement.Coordinates marketing requirements with relevant departments to support business priorities.Brand GovernanceCoordinates the implementation of branding initiatives and communication requirements across relevant marketing activities.Ensures marketing communications, promotional materials and digital content comply with the group's brand identity and communication standards.Reviews marketing materials before publication to ensure consistency with approved messaging and visual identity.Supports the rollout of branding initiatives across relevant locations and customer touchpoints. Campaign ManagementManages multi-channel marketing campaigns across digital, social media, print, outdoor, email and events.Coordinates campaign execution to ensure activities are delivered within approved budgets, timelines and brand standards.Manages seasonal campaigns, promotions, launches and other marketing initiatives.Evaluates campaign performance and recommends improvements to increase marketing effectiveness and return on investment.Digital Marketing and Lead GenerationManages digital marketing activities including paid advertising, search engine optimization, website management and social media campaigns.Implements lead-generation initiatives to increase qualified enquiries and support commercial objectives.Monitors website traffic, customer engagement, digital conversion rates and marketing analytics.Optimizes digital campaigns and channels based on performance data and agreed objectives.Stakeholder and Agency ManagementManages day-to-day relationships with advertising agencies, digital marketing partners, media suppliers and creative vendors.Coordinates marketing requirements with internal departments and external stakeholders.Prepares agency briefs and follows up on deliverables, revisions and agreed timelines.Monitors agency and supplier performance and recommends improvements to service quality and delivery.

Minimum Qualifications

Bachelor’s degree in Business Administration or equivalent is requiredRelevant certification in CIM (Marketing Leadership Programme) or equivalent is preferredMinimum of 8 years of relevant experience in Marketing in asset management, Retail, commercial or Hospitality Sectors.At least 6 years in positions of progressively increasing managerial responsibilitiesFluent written and spoken English essential, Arabic preferred