Marketing Manager
Independent Food Company · Dubai, United Arab Emirates
Tailor my CV for this job — freePrinciple Responsibilities & Position Purpose:Responsible for the development and effective implementation of marketing and promotional strategies for the positioning of the company as highly desirable to its identified target markets and within the parameters.ESSENTIAL FUNCTIONS
- To design and implement appropriate marketing strategies in order to ensure the effective strategic positioningand viability of the company.
- To increase the profile of the company through the development of a network of sponsors, stakeholders, andpatrons.
- To ensure that all the identified target markets and stakeholders of the company are kept abreast of thedevelopments and other activities at the restaurants.
- To expose the company to a broad, representative and sustainable client base at local, national and internationallevels.
- To ensure effective public relations and promote goodwill between the company and its entire target markets.
- To handle all press releases and the dissemination of information to the media.
- To ensure that all publications and brochures of the company meet high professional and quality standardsaccording to the company visual identity guide.
- To handle all invitations and other related correspondence.
- To manage the advertising function in such a way that all advertisements are effective and reflect a positive imageof the company.
- To develop and maintain an effective and comprehensive database
- To develop and manage effective direct marketing campaigns to identified target markets using either surface orelectronic mailing means.
- Attends all events and promotions.
- To control the budget allocated for the marketing and promotional functions.
- To produce regular financial reports for the Creative Director.
- To effectively supervise the work of all subordinates.
- To handle all disciplinary matters and grievances of staff reporting to him/her.
- To provide training and development as required by his/her staff.QUALIFICATION STANDARDSEDUCATIONBachelor’s degree in MarketingEXPERIENCEAt least 3 years’ experience as a Marketing ManagerUAE/GCC experience preferred