Marketing Manager (Oncology)

Role OverviewWe are seeking a strategic and commercially driven Marketing Manager to lead brand strategy and marketing initiatives for the Oncology Business Unit of a leading ethical pharmaceutical company. The role will be responsible for developing and executing marketing plans that drive brand performance, strengthen market positioning, and support the appropriate adoption of oncology therapies in collaboration with cross-functional stakeholders and healthcare professionals.Key ResponsibilitiesDevelop and implement strategic marketing plans for assigned oncology brands, aligned with business objectives and market opportunities.Lead brand planning, product positioning, campaign development, and execution of marketing initiatives across relevant channels.Analyze market trends, competitor activities, sales performance, and customer insights to identify growth opportunities.Collaborate closely with sales, medical affairs, market access, regulatory, and other cross-functional teams to ensure effective brand execution.Develop promotional materials and scientific marketing initiatives in compliance with company policies, industry standards, and applicable pharmaceutical regulations.Support the planning and execution of healthcare professional engagement activities, medical conferences, and other relevant brand programs.Monitor brand performance against business targets and recommend strategies to improve market share and commercial results.Manage marketing budgets, resource allocation, and return on marketing investment.Build strong relationships with key internal and external stakeholders to support business growth and long-term brand sustainability.QualificationsBachelor's degree in Marketing, Business Administration, Pharmacy, Life Sciences, or a related field.Minimum of 8 years of experience in pharmaceutical marketing, preferably within ethical pharma and specialty care.Experience in brand management, marketing strategy, and commercial execution.Exposure to oncology or other specialty therapeutic areas is highly preferred.Strong analytical, strategic planning, project management, and stakeholder management skills.Demonstrated ability to translate market insights into effective marketing strategies and business outcomes.Good understanding of pharmaceutical industry regulations and ethical promotional practices.Strong communication and presentation skills, with the ability to work effectively across cross-functional teams.For further details, send a direct email to ppiala@currandaly.com to book a confidential discussion.