Marketing Manager, Vietnam

About JOOLAJOOLA is a globally recognised table tennis and pickleball brand with an expanding presence across Asia-Pacific. With over 70 years of heritage in racket sports and a strong commitment to innovation, we create products and experiences for players at every level - from everyday enthusiasts to elite athletes competing at the highest levels of the sport.As JOOLA continues to grow, so do the opportunities for our people. Our expanding regional business offers exposure across markets, functions and cultures, as well as the chance to take on broader responsibilities and help build new capabilities. We want our people to develop alongside the organisation by deepening their expertise, broadening their experience and taking on new challenges as opportunities emerge.We combine the energy and ownership of an entrepreneurial environment with the ambition of a global brand. At JOOLA, you will be encouraged to contribute ideas, work across boundaries and make a visible impact - not only within your role, but also on the next stage of our growth.Our global headquarters is based in the United States, and our Asia-Pacific headquarters is based in Singapore.Take your Next Step with JOOLAWe are looking for a Marketing Manager, Vietnam to develop and execute our local marketing strategy, strengthen JOOLA’s brand presence and support sustainable, profitable growth. Reporting to the General Manager, Vietnam, you will lead marketing across brand, digital, community, events and sponsorship activation. Working closely with Vietnam Sales and APAC Marketing, you will translate commercial priorities into locally relevant campaigns and programmes with measurable brand and business outcomes. This is an opportunity to combine strategic ownership with hands-on execution and shape how JOOLA connects with players, partners and communities in Vietnam.This role is based in Vietnam, with domestic travel as needed.Key Responsibilities1. Marketing Strategy and Brand LeadershipDevelop and execute the annual Vietnam marketing plan in alignment with country and APAC prioritiesLead integrated campaigns, product communications and influencer marketing to strengthen brand awareness, consideration and preferenceMaintain consistent positioning, messaging and brand standards across digital, retail, facility and community touchpoints2. Digital, Content and Market InsightsLead local digital and social media strategy, setting content priorities, campaign calendars and audience growth objectivesGuide locally relevant creative content and manage agencies and external resourcesMonitor consumer trends, competitor activity and marketing performance, translating insights into practical recommendations3. Community, Events and SponsorshipsDevelop programmes with facilities, clubs, players and coaches that deepen engagement and support commercial relationshipsPlan and deliver tournaments, product launches, demonstrations and community activations against clear objectives, budgets and timelinesEvaluate and manage athlete, influencer and sponsorship opportunities, including negotiations, activation, partner deliverables and performance tracking4. Commercial Alignment and Brand ProtectionWork closely with Sales to connect marketing activity to sales opportunities and sustainable market growthMonitor brand representation and relevant market activity across online and offline channelsCoordinate responses to counterfeit products, parallel imports and unauthorised brand usage, escalating significant issues appropriately5. Budget, Performance and Team LeadershipOwn the Vietnam marketing budget, prioritise investment and evaluate returns on major campaigns, events and partnershipsSet clear priorities, provide coaching and establish effective workflows for local marketing resources and external partnersCoordinate execution with Sales, Operations and APAC Marketing, providing timely reporting on results, risks and upcoming prioritiesWhat We’re Looking ForAround 4-7 years of relevant experience in brand and consumer product marketingDemonstrated ability to develop and execute marketing strategies that support commercial growthStrong understanding of digital, social media, community and event marketingExperience managing campaigns, agencies, sponsorships or external partnersStrong commercial orientation, with the ability to connect marketing activity to sales outcomesStrong analytical skills, including evaluating marketing ROI, managing budgets and prioritising investmentA hands-on approach, with strong project management skills and execution disciplineAbility to lead and develop team members and manage cross-functional stakeholdersSound judgment regarding brand, commercial and reputational risksProfessional proficiency in Vietnamese and sufficient English to work effectively with regional and global stakeholdersHigh standards of professionalism, integrity and confidentialityWhy Join Us?At JOOLA, you will have the opportunity to take ownership of your work and make a meaningful contribution. As part of a growing business, you will be able to learn, take on new challenges and develop your career.Our core values define how we work together towards our brand promise:Innovation - We approach challenges with curiosity and initiative. We take responsibility for solving problems and look for better ways to serve our customers and strengthen our business.Inspiration - We bring a champion mindset to our work. We set high standards, pursue meaningful goals and continually seek to improve.Inclusion - We work collaboratively, communicate openly and treat one another with respect. We value the different backgrounds, experiences and perspectives across our teams and markets.Our Commitment to InclusionJOOLA is committed to maintaining an inclusive and respectful workplace. We welcome applications from all suitably qualified candidates and make employment decisions based on the requirements of the role, relevant experience, demonstrated capabilities and organisational needs, in accordance with applicable local employment laws.