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Marketing Strategy Manager

Arctic Tern New Media Limited · Dubai, United Arab Emirates

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Position: Marketing Strategy Manager (Chinese nationality, able to travel to Dubai)Base:Shenzhen & DubaiSalary: USD 2,500–3,300 / CNY 16,700–22,000 (I) Role Overview Responsible for developing annual/quarterly marketing strategies and plans for the MENA pan-Islamic region, leading market research, competitor analysis, and new product launch planning, and providing strategic support for regional retail market services.(II) ResponsibilitiesDevelop annual/quarterly marketing strategies and plans for the MENA region, and align action strategies with distributors.Conduct in-depth country market research, analyzing consumer behavior, new energy policies, and competitor dynamics.Lead special marketing initiatives around Islamic culture and compile localized marketing guideline manuals.Support brand headquarters in localizing global standards for the region.Oversee regional new product launch planning and design of dedicated marketing programs.(III) Requirements5+ years of experience with Chinese automakers and luxury automotive brands in the GCC market; qualified as a mid-to-senior automotive strategist.Strong capabilities in market research, competitor analysis, marketing strategy development, and new product launch planning.Familiar with Islamic culture and religious taboos, and with local media environments and marketing taboos (e.g., Ramadan marketing norms).Fluent in both Chinese and English; Arabic is a plus.Familiarity with the new energy/extended-range vehicle market is preferred.