Performance Marketing Analyst - iGaming & Online Casino

Senior Performance Data Analyst | iGamingWe are recruiting for an online betting and casino business seeking an experienced performance data analyst to strengthen its digital marketing measurement and reporting capabilities.This role connects campaign activity with commercial results. You will investigate what drives performance, improve the reliability of customer journey data, and help teams decide where to focus their optimization efforts. The position combines hands-on analytics, tracking implementation, and process automation.Your responsibilities:Translate marketing and business data into clear recommendations, explaining the drivers behind performance changes and their implications for customer acquisition and the player experience.Evaluate campaigns across paid social, paid search, and programmatic channels, including Meta Ads and Google Ads. Identify opportunities to improve audience selection, targeting, creative performance, and conversion funnels.Own the implementation and ongoing validation of website tracking through Google Tag Manager and Google Analytics 4, maintaining reliable event and conversion measurement throughout the customer journey.Develop reporting dashboards using Power BI and Looker Studio, giving stakeholders a clear view of campaign results and wider business KPIs.Apply automation and AI tools to streamline reporting, connect data sources, reduce manual errors, and flag unusual performance patterns.Partner with marketing, product, and business intelligence colleagues to define measurement priorities and ensure analysis supports commercial decisions.Coordinate with external agencies and specialist technical teams on analytics, reporting, and tracking requirements.Experience and skills:4+ years of experience in data analytics, with a strong focus on digital marketing and performance measurement.Practical experience using Power BI and Looker Studio to organize, visualize, and communicate data.Working knowledge of GA4 event and conversion measurement, alongside the ability to implement and troubleshoot tracking through GTM.Experience assessing advertising effectiveness and connecting campaign metrics with business outcomes.Strong Excel or Google Sheets skills, including complex formulas, data consolidation, and dashboard development.Familiarity with tools such as Firebase, Segment, Omega, or comparable attribution and measurement platforms.The ability to turn complex findings into clear, actionable recommendations for different stakeholders.Fluent written and spoken Spanish & English.Working approach:You should be comfortable taking ownership of data quality and delivering dependable analysis. Success will require curiosity, collaborative problem-solving, and sound judgment about which questions deserve attention first. We are looking for someone who continually improves how work gets done and considers both commercial performance and the customer experience when making recommendations.