Sales Director

Title: B2C Sales DirectorType: Full-time, On-site

Location: Floreasca Park, Promenada Area (Bucharest)Department: SalesReports to: Country ManagerAbout TP-LinkFounded in 1996, TP-Link is a global leader in networking products and accessories, present in over 160 countries and used by more than one billion people worldwide.We develop reliable, innovative solutions that connect homes and businesses everywhere – and we’re just getting started.We are now looking for a B2C Sales Director to lead our Consumer business in Romania and accelerate growth for the TP-Link, Mercusys and Tapo brands across offline retail, e-commerce and DIY channels, together with our key retail and distribution partners.If you enjoy building winning channel strategies, leading a high-performing team, and seeing your products on every shelf and screen, this role is for you.Key Responsibilities

• Define and implement the Consumer sales strategy for TP-Link, Mercusys and Tapo products, fully aligned with company objectives and KPIs (revenue, volume, margin, market share).
• Lead the B2C channel mix – offline retail, e-commerce, DIY and distribution – setting clear priorities and growth plans for each channel.
• Build and develop strategic relationships with key retail, online and DIY partners up to C-level, negotiating annual agreements and joint business plans.
• Drive sell-in and sell-out performance through listings, promotions and category management, ensuring strong product presence and visibility in stores and online.
• Coordinate the launch of new products and product lines in the consumer channels, together with product management and the GTM team.
• Work closely with B2C Marketing to plan and execute trade marketing, campaigns and promotional activities that strengthen brand awareness and conversion.
• Monitor sales forecasts, stock levels and account performance, working with operations and logistics to secure product availability and healthy inventory in the channel.
• Track market trends, consumer behavior, competitor pricing and activity, turning insights into actionable commercial decisions.
• Manage pricing policies, commercial budgets, rebates and margins, in line with company strategy and profitability targets.
• Lead, coach and develop the Consumer sales team (Key Account Managers and Merchandisers): set clear goals, provide regular feedback, and drive performance and accountability.
• Prepare regular sales reports and forecasts for management, providing insights that support strategic decisions.
• Represent TP-Link at industry events, trade shows and partner meetings, strengthening our position in the consumer market.Requirements
• 10+ years of experience in B2C / consumer sales, ideally in consumer electronics, IT, telecom or durable goods.
• Proven experience in a leadership role (sales management, key account management, channel management), including direct team management.
• Strong knowledge of the Romanian retail landscape: major electronics retailers, e-commerce platforms and DIY chains.
• Excellent negotiation, presentation and relationship-building skills, including at C-level.
• Analytical mindset, comfortable working with sell-in/sell-out data, pricing, P&L and forecasts.
• Strategic mindset, strong results and KPI orientation, combined with a hands-on, “lead by example” approach.
• University degree in Economics, Business, Marketing or Engineering.
• Advanced English skills (written and spoken).What We Offer
• A strategic leadership role with direct impact on the growth of TP-Link’s consumer business in Romania.
• Competitive salary package and performance-based bonuses.
• Meal vouchers: 45 lei/day.
• Private medical insurance.
• Flexible working hours (start between 8:00–09:00).
• Access to trainings, certifications, and continuous development opportunities.
• Modern office in Floreasca Park / Promenada area, easy to reach and with great facilities nearby.
• A professional, collaborative environment and a culture that values initiative, ownership, and long-term partnerships.How to ApplyDon’t miss out on this opportunity to shape the future of TP-Link’s consumer business in Romania.TP-Link Romania is accepting applications for this role exclusively via LinkedIn.Please apply on LinkedIn, attaching your CV and answering the application questions below.