Senior Art Director

About EtapathEtapath builds staff transportation and workforce mobility software for businesses across South Africa. Every day our platform gets thousands of people to and from work safely and on time, connecting the companies that employ them, the fleet partners who move them and the drivers behind the wheel.B2B is our core, and next we’re taking Etapath directly to passengers. This role will play a big part in getting us there.What we do is unique, and our brand should say so. We are looking for a Senior Art Director to make sure it does.The roleYou will shape how Etapath looks, sounds and shows up in the market. You’ll work closely with our co-CEOs and our Design and Marketing team to lead a dual mission: win the C-suite decision makers who choose us, and build genuine trust and love with the passengers and drivers who use us every day.This is a hands-on role. You will set the creative direction and you will also make the work. AI is central to how we want you to work, but nothing you produce should ever look or feel AI-made. Taste is the job.What you will doBrand and creative directionEvolve Etapath’s brand identity, voice and visual language so it reflects how distinctive our service isSet the creative standard for everything we publish and hold the line on qualityGive creative direction and feedback to the existing Design and Marketing teamWinning the C-suiteConcept and produce campaigns aimed at CEOs, HR leaders and operations executives, focused on the business impact Etapath deliversCreate sales collateral, pitch materials, case studies and event assets that help close dealsBuilding passenger and driver brand loveTell the human stories behind our service: our drivers, why they love what they do and the people they moveDevelop passenger-facing content and campaigns that build trust and loyaltyWork with the product team on passenger engagement and reward initiatives, such as rewarding passengers who rate trips and driversPaid mediaPlan, run and optimise paid media, with LinkedIn as our primary channelManage campaign budgets and report on performance and lead qualityAI-powered creative workflowBuild and run an AI-assisted creative process that increases output without lowering the barDefine guardrails so everything we ship feels crafted, human and on brandWhat we are looking forMust haveFluent in modern AI creative tools, with a portfolio that proves it: AI-assisted work that never reads as AI-made. This is the most important part of your application.4+ years in art direction or design, with a portfolio that punches above your yearsAmbition to grow into a creative leadership roleB2B or SaaS experienceAn interest in the transport and logistics industriesSome experience with paid media, or a strong willingness to learn itExcellent taste and the confidence to defend itNice to haveCopywriting experienceExperience marketing to both business and consumer audiencesVideo and motion production experienceHow we will measure successGrowth in qualified inbound leadsPaid media performance, including cost per lead and lead qualityPositive brand sentiment and people talking about Etapath favourablyPassenger engagement, such as trip and driver rating participationWhy join usShape a brand at a turning point, as we grow our B2B base and launch directly to passengersWork directly with our co-CEOs, with real ownership and no layers of approvalBuild an AI-first creative function from the ground upA clear path to grow into creative leadership as the function growsSalaryR45 000 to R55 000 per month (cost to company), depending on experience and portfolio.How to applyApply via LinkedIn with a link to your portfolio. Point us to two or three pieces where you used AI, and tell us briefly how you made them feel human.Etapath is an equal opportunity employer and is committed to Employment Equity.