Senior Social Media Account Manager- Bilingual

We are looking for a forward-thinking, highly versatile Senior Social Media Account Manager to lead the day-to-day management, strategic development, and creative performance of two automotive brands.The ideal candidate is not simply an account manager who coordinates deliverables. We are looking for someone who lives and breathes social media, understands internet culture, can identify emerging trends before they become mainstream, and knows how to translate those insights into engaging, relevant, and commercially impactful content.This individual must combine strong client relationship management with creative instincts, strategic thinking, hands-on content capabilities, and an AI-first approach to working smarter, faster, and more effectively.Key Responsibilities1. Social Media Strategy & Long-Term Brand DevelopmentDevelop and implement comprehensive social media strategies aligned with each brand's positioning, business objectives, and target audiences.Think beyond monthly content calendars to build long-term brand relevance, audience engagement, and measurable business impact.Identify opportunities to differentiate both automotive brands within the highly competitive UAE market.Translate commercial priorities, vehicle launches, promotions, and dealership activities into compelling social-first campaigns.Continuously analyse competitor activity, audience behaviour, platform developments, and emerging automotive trends.2. Trend-Driven Content & Creative LeadershipDemonstrate exceptional awareness of current and emerging social media trends, formats, platform algorithms, and internet culture.Proactively introduce fresh content ideas, trending formats, and creative opportunities without waiting for client briefs.Lead the development of engaging, platform-native content across Instagram, TikTok, Facebook, YouTube, and other relevant channels.Be comfortable conceptualising, scripting, storyboarding, and directing short-form video content, particularly Reels and TikToks.Work closely with creative, production, and content teams while also being capable of independently creating agile, reactive content when needed.Balance polished automotive brand storytelling with authentic, relatable, and culturally relevant social content.3. AI-Enabled Working & Content InnovationBe highly proficient and proactive in using AI tools to enhance content creation, research, ideation, strategic planning, and daily workflows.Leverage platforms such as ChatGPT, Gemini, Midjourney, Runway, CapCut AI, and other emerging tools where relevant.Use AI to accelerate content development, improve creative outputs, analyse performance, and streamline account operations.Continuously explore emerging technologies and introduce practical innovations that improve efficiency and creative quality.Demonstrate an experimental mindset and the ability to adapt quickly as AI capabilities evolve.4. Account Leadership & Client ManagementServe as the primary point of contact for the client, managing relationships across both automotive brands.Lead client meetings, strategic discussions, presentations, and performance reviews with confidence and credibility.Anticipate client needs, proactively identify opportunities, and provide strategic recommendations rather than simply respond to requests.Manage internal teams, timelines, approvals, and deliverables while maintaining high standards of quality and responsiveness.Confidently challenge conventional approaches when stronger creative or strategic alternatives are available.5. Performance, Insights & Continuous OptimisationEstablish meaningful KPIs covering engagement, audience growth, content performance, brand visibility, and business impact.Translate analytics and performance data into actionable recommendations and future content improvements.Identify high-performing content formats and optimise strategies based on actual audience behaviour.Understand the relationship between organic social media, paid amplification, lead generation, and wider automotive marketing objectives.Regularly present insights and recommendations that demonstrate the value of social media beyond vanity metrics.Required Experience & Skills:5–7+ years of experience in social media, digital marketing, or integrated account management, preferably within an agency environment.Proven experience managing multiple brands or complex, fast-paced accounts.Automotive industry experience is a strong advantage, particularly within the UAE or GCC market.Exceptional understanding of Instagram, TikTok, YouTube, and the broader digital content ecosystem.Strong practical knowledge of AI-powered creative, productivity, and analytical tools.Excellent creative judgment, with the ability to contribute directly to content ideation and production.Strong presentation, communication, client servicing, and stakeholder management skills.Ability to balance day-to-day operational excellence with long-term strategic planning.Commercial awareness and an understanding of how social media supports brand consideration, showroom traffic, enquiries, and sales.Excellent English communication skills; Arabic proficiency is a significant advantage.The Personality We're Looking For:Just as importantly, we need someone with the right mindset:Highly dynamic and proactive: Someone who takes initiative, moves quickly, and constantly brings ideas to the table.Social-first by nature: Someone who genuinely consumes, understands, and experiments with content and trends daily.AI-empowered: Someone who sees AI as an essential part of their creative and operational toolkit, not an occasional add-on.Creative and resourceful: Someone who can produce excellent work even with limited resources or tight deadlines.Strategically minded: Someone who can connect everyday social media activity to a bigger brand-building vision.Versatile and hands-on: Comfortable switching between client management, creative brainstorming, content creation, reporting, and on-ground shoots.Confident and solution-oriented: Someone who takes ownership, challenges the status quo constructively, and finds solutions rather than escalating every obstacle.Curious and adaptable: Someone who is continuously learning and actively keeping pace with changes in technology, content, and consumer behaviour.