Senior Social Media Executive

Excellence Group is seeking a curious, meticulous and creative Senior Social Media Executive to drive content creation, audience engagement and digital brand presence across its diverse portfolio of businesses.The ideal candidate combines creative flair with strategic thinking, understands the nuances of different social media platforms, and can turn ideas into engaging content that builds brands and drives results. Key Responsibilities Social Media & Community ManagementManage and grow the corporate and brand presence across Google, Instagram, Facebook, TikTok and LinkedIn.Plan, develop and execute social media content calendars aligned with individual brand strategies / marketing objectives.Monitor social media trends, emerging formats and market activity to identify opportunities for relevant, engaging content.Identify and build relationships with relevant content creators and influencers for collaborations and brand associations. Coordinate campaign deliverables, content timelines and publishing schedules to ensure smooth execution. Support the amplification of marketing initiatives and corporate announcements, across relevant platforms. Monitor social media channels, respond to audience interactions facilitating meaningful engagement. Track audience sentiment and escalate relevant feedback or queries to the appropriate internal teams. Stay updated on platform developments, new features and best practices to keep the Group's social media presence relevant and competitive. Content Creation & ProductionConceptualise and script with the guidance of Marketing TeamFilm and edit engaging social media content, including reels, interviews, client testimonials, corporate videos and behind-the-scenes features.Collaborate with the Graphic Design team to develop visually compelling and platform-appropriate content.Write engaging captions, headlines and copy that reflect each brand's tone of voice and communication objectives.Develop visual references and social media mood boards for campaigns and brand initiatives. Cross-functional CollaborationLiaise with the content team to develop and amplify PR articles and corporate stories across the brand portfolio.Work closely with business teams to gather insights, identify content opportunities and maintain consistent brand communication. Performance Monitoring & OptimisationTrack and analyse social media performance, including reach, engagement, audience growth and content effectiveness.Prepare periodic performance reports and recommend improvements based on insights and platform analytics.Preferred Profile· Minimum 5 years of relevant experience in social media or content creation.· Bachelor's degree in Marketing, Communications, Media or a related field.· Hands-on proficiency in short-form video filming and editing.· Familiarity with social media analytics and content scheduling tools.· A portfolio demonstrating storytelling, social media campaigns, original content and video work.· Strong organisational skills and the ability to manage multiple projects and deadlines.· Skilled with camera, lighting and audio kit, plus CapCut, Premiere Pro or similar.· Excellent written and spoken English. Arabic is an advantage.· Creative, proactive, detail-oriented, deadline-driven, and comfortable working in a fast-paced marketing environment.Candidates are requested to share their CV and portfolio showcasing social content planning, execution, and video editing work.