Senior Specialist - Innovation & Knowledge Sharing

Support the Marketing Center of Excellence in building a culture of innovation, continuous learning and marketing excellence. The role is responsible for identifying emerging trends and innovative practices, capturing and organizing institutional knowledge, and developing practical tools, playbooks and knowledge-sharing initiatives that strengthen Marketing capabilities and ways of working.RequirementsInnovation & Best PracticesResearch emerging marketing trends, technologies, consumer behaviors and global best practices, translating relevant insights into opportunities for the Marketing functionSupport the identification, assessment and development of innovative ideas that enhance marketing effectiveness, operational efficiency and customer experienceContribute to innovation pilots and initiatives, supporting activities from research and concept development through testing and evaluationConduct external benchmarking across leading marketing organizations, destinations, entertainment companies and relevant industriesSupport innovation workshops, ideation sessions and cross-functional problem-solving activitiesKnowledge Management & SharingBuild and maintain a centralized repository of Marketing knowledge, including research, benchmarks, case studies, best practices and lessons learnedCapture knowledge from completed projects and initiatives and convert it into reusable insights for wider Marketing teamsDevelop and maintain Marketing playbooks, toolkits, frameworks, templates and practical guidelinesCoordinate internal knowledge-sharing forums, workshops and learning sessions across the Marketing functionDevelop regular best-practice updates, case studies and knowledge content to keep Marketing teams informed of emerging practicesSupport communities of practice and encourage collaboration and knowledge exchange across Marketing teamsCapability DevelopmentSupport the identification of Marketing capability and knowledge gapsWork with internal stakeholders and subject matter experts to develop appropriate learning and knowledge solutionsSupport capability-building initiatives designed to strengthen Marketing excellence across teamsMonitor usage and adoption of knowledge-sharing tools and initiatives and recommend improvementsPromote consistent ways of working and continuous improvement across MarketingQualifications & ExperienceBachelor's degree in Marketing, Business Administration, Strategy, Innovation, Knowledge Management or a related fieldIdeally 3+ years of relevant experience in marketing excellence, marketing strategy, innovation, knowledge management, consulting, transformation or capability developmentExperience developing frameworks, playbooks, research, best-practice materials or knowledge repositoriesStrong research, analytical and written communication skillsStrong PowerPoint and presentation development capabilitiesGood facilitation and stakeholder engagement skillsAbility to translate complex information into clear, practical and engaging contentExperience within tourism, entertainment, destinations, consumer-facing organizations or consulting would be advantageous