Senior Web Analytics & CRO Specialist

Location: Jeddah, Saudi ArabiaFunction: Digital Growth & ExperienceEngagement: Full-time ConsultantExperience: 5+ years of hands-on technical web and product analyticsWe are looking for a Senior Web Analytics & CRO Specialist to strengthen the measurement, analysis, and optimization of end-to-end digital customer journeys across a high-volume transactional eCommerce environment.This is a hands-on, implementation-focused role for a specialist who can ensure that customer interactions are accurately tracked, analytics implementations are reliable, and behavioral insights translate into measurable improvements in conversion and digital experience.You will take ownership of analytics instrumentation, GA4 and Google Tag Manager implementation, data-layer specifications, tracking quality assurance, journey diagnostics, and experimentation measurement.

Working closely with Product, UX, Engineering, and external technology partners, you will help identify customer friction, investigate tracking discrepancies, and improve the performance of critical transactional journeys.This is a technical web/product analytics and CRO position, not a general digital marketing or campaign reporting role.Key Responsibilities1. Web Analytics Implementation & MeasurementImplement, configure, audit, and troubleshoot Google Analytics 4 (GA4) and Google Tag Manager (GTM), including tags, triggers, events, parameters, and conversion events.Own tracking plans, event taxonomies, naming conventions, data-layer requirements, and QA checklists.Ensure accurate measurement across the complete customer journey, including landing pages, registration, qualification, quotation, checkout, payment, and completed purchase.Validate browser-side, cross-domain, consent-aware, and, where appropriate, server-side tracking implementations.Use GTM Preview, GA4 DebugView, browser developer tools, and transaction-level reconciliation to identify missing, duplicated, incorrectly attributed, or inconsistent events.Conduct release regression testing to maintain tracking accuracy as digital journeys and applications evolve.2. Behavioral Analytics & Customer Journey DiagnosticsConfigure and analyze behavioral analytics tools such as Hotjar, Microsoft Clarity, FullStory, Contentsquare, or equivalent platforms.Use session recordings, heatmaps, feedback signals, funnel analysis, and segmentation to identify abandonment points and usability friction.Distinguish genuine customer experience issues from analytics instrumentation defects.Translate findings into prioritized, actionable recommendations for Product, UX, and Engineering teams.Apply appropriate privacy safeguards and masking to protect sensitive customer information.3. Conversion Rate Optimization & ExperimentationDevelop evidence-based hypotheses and measurement plans for A/B tests and other controlled experiments.Support experiment implementation, targeting, QA, success metrics, guardrail metrics, and interpretation of results.Work with experimentation platforms such as VWO, Optimizely, AB Tasty, or equivalent solutions.Consider sample-size requirements and statistical reliability when evaluating test outcomes.Maintain a prioritized CRO opportunity backlog and validate the impact of changes after release.Collaborate with Product and UX stakeholders to turn behavioral insights into measurable improvements.4. Data Quality, Attribution & Analytics EnablementEstablish tracking standards, UTM governance, acquisition-source measurement, and conversion tracking quality controls.Investigate and reconcile discrepancies between GA4, marketing reports, and backend transaction systems.Use SQL and BigQuery, where required, to validate GA4 exports, analyze customer journeys, and support downstream business intelligence datasets.Document analytics implementations, technical specifications, audit findings, standard operating procedures, and QA processes.Deliver knowledge-transfer sessions and practical walkthroughs for internal Analytics, Product, and Technology teams.Candidate RequirementsEssential RequirementsAt least five years of hands-on technical web or product analytics implementation experience, preferably within transactional eCommerce, insurance, financial services, or self-service digital products.Advanced practical experience implementing and debugging GA4 and Google Tag Manager.Demonstrated ownership of event tracking, data-layer design, tagging specifications, conversion measurement, and implementation QA.A current, verifiable Google Analytics certification, such as the Google Analytics Certification available through Google Skillshop. Certification evidence must be provided with the CV.Working knowledge of JavaScript, browser developer tools, HTTP requests, and web tracking fundamentals.Hands-on experience with at least one behavioral analytics platform and one A/B testing or experimentation platform.Proven ability to investigate tracking defects, validate transactional conversion events, and translate journey data into prioritized recommendations.Experience collaborating directly with frontend/backend developers, Product, UX, and external technology vendors.Strong analytical thinking, troubleshooting, technical documentation, and stakeholder communication skills.Preferred QualificationsPractical experience with Hotjar, Microsoft Clarity, FullStory, Contentsquare, VWO, Optimizely, or AB Tasty.SQL, BigQuery, GA4 export analysis, or Power BI integration experience.Familiarity with Adobe Analytics, Tealium, Amplitude, Mixpanel, consent management, or server-side tagging.Experience in insurance, banking, fintech, or transactional eCommerce.Additional certifications in Google Tag Manager, experimentation, or product analytics.Expected DeliverablesAn initial tracking and analytics tooling audit with prioritized remediation recommendations.A documented measurement framework, event taxonomy, data-layer specifications, and tracking QA procedures.A prioritized CRO experimentation backlog supported by behavioral and funnel analysis.Improved tracking completeness and reduced discrepancies between analytics and backend transactions.Documented experiment results, implementation standards, and knowledge-transfer materials.Applicants should demonstrate what they have personally implemented, debugged, and validated. Experience limited to reviewing GA4 dashboards, reporting campaign performance, managing paid media, SEO, or optimizing marketing campaigns will not meet the core requirements of this position.Candidates must be prepared to provide their Google Analytics certification details and explain a real implementation and tracking investigation they have personally delivered.