Social Media Manager

Company Description Pondok Pesantren Al-madani is a primary and secondary education institution based in Pesarean, Banjarnegara, Indonesia, with a focus on holistic academic and character development. The institution integrates formal education with religious values and community engagement. It provides a structured learning environment that supports students’ intellectual, social, and spiritual growth. Prospective team members will join an education community committed to nurturing learners and strengthening local families. The organization values collaboration, integrity, and responsible use of media in supporting its mission.Role Description This is a full-time, on-site Social Media Manager role based in Indramayu. The Social Media Manager will plan and execute social media campaigns that promote school activities, educational programs, and community initiatives across platforms such as Facebook, Instagram, and other relevant channels. Daily tasks include creating and scheduling posts, writing captions, developing visual content in collaboration with staff, monitoring engagement, and responding to comments and messages in a timely and respectful manner. The role also involves optimizing content for reach and engagement, analyzing performance metrics, and preparing periodic reports to guide future strategy. The Social Media Manager will work closely with teachers, administrators, and other team members to ensure all content reflects the institution’s values and supports its educational goals.Qualifications Demonstrated skills in Social Media Marketing and Social Media Optimization (SMO), including experience managing content calendars and campaigns.Strong Communication and Writing skills, with the ability to create clear, engaging, and culturally appropriate content in relevant languages.Experience in Content Strategy, including planning themes, aligning content with organizational objectives, and maintaining a consistent brand voice.Familiarity with basic design or media tools (e.g., Canva, image editing, simple video editing) is beneficial.Ability to interpret social media analytics, adjust strategies based on data, and report on performance.Organizational skills and attention to detail, with the capacity to manage multiple tasks and deadlines.Interest or experience in the education sector and alignment with the institution’s values is an advantage.Relevant diploma or degree in communications, marketing, media, or a related field, or equivalent practical experience.