Web & Digital Marketing Manager

Founded in 1945, Brown Jordan has built our long reputation for producing luxurious outdoor products that look beautiful and last a lifetime by adhering to three simple principles: innovative design, durable materials, and unrivaled manufacturing prowess. Here, skilled artisans use the world’s most advanced materials and manufacturing techniques, along with an abundance of handcrafted details to create each seamless, flawless piece. Recognized with over 50 design excellence awards, Brown Jordan graces locations from The White House Rose Garden to the Hotel Ritz in Paris, the Breakers Hotel in Palm Beach and the Smithsonian National Museums, not to mention private terraces, pool decks, cabanas, and sunny living rooms worldwide.Role summaryWe are currently seeking a Web & Digital Marketing Manager owns digital performance, web strategy, CRM and analytics for all six Brown Jordan International brands: Brown Jordan, Castelle, Tropitone, Charter, Texacraft and Winston.Manages a team of four:Marketing Automation & Digital Special Projects CoordinatorCRM AnalystDigital Marketing SpecialistProduct Data & Website CoordinatorWorks with: brand leadership, sales and division teams, the wider marketing team, IT, and outside agenciesThe role turns brand goals into measurable web and digital programs. It keeps six brand websites, ad accounts and CRM portals running to one standard, and reports results the leadership team can act on.Key ResponsibilitiesWeb strategy and site managementManage CRM and Web Optimization UX project across six brand websites (Magento, Prismic CMS)Lead site projects end to end for optimization of: journeys and experience, forms, contact pages, new pages, navigation, site audits and bug fixesCollaborates and runs team that executes marketing digital strategy to increase onsite lead generation and brand presenceOwn on-site SEO and AEO initiativesRun CRO testing on-site and in paid channels: communicate and implement optimizations based on the resultsWrite tickets and QA releases with IT and developersDigital campaigns and paid mediaWith the support of the Digital Marketing Specialist:Plan and manage paid search, SEO and paid social programs for every brandTest new channels, measure performance and decide whether to scale them to other brandsBuild integrated campaigns for launches, promotions, awards and trade shows in collaboration with other marketing functions and business divisionsReview campaign copy, landing pages and emailKeep tracking consistent with standard UTM conventions across all brandsProduct launchesCollaboration with the Web & eCommerce Manager and the Product Data & Website Coordinator:Coordinate digital launches with product and e-commerce teams: landing pages, campaigns, imagery, navigation and filtersOversee accuracy and use of the product launch tracker current and report launch and tradeshow performanceAnalytics and reportingOwn the cross-brand reporting framework across GA4, Google Ads and HubSpot (Windsor.ai, Looker Studio, Excel)Own timeliness and delivery monthly of brand reports and executive summaries for the CMO and brand leadersSet report standards and audit brand reports for accuracy, consistent metrics and ensure execution of clear next stepsBenchmark performance across brands and flag data issuesRun attribution and matchback analyses that tie marketing lists to revenueCRM and marketing automationWith the support of the CRM Analyst:Own HubSpot CRM strategy across brand portals: contact properties, segmentation, lifecycle and lead workflowsBuild target audiences from data sources such as ZoomInfo, including deduplication and list hygieneLead the team’s initiative to expand automation and AI-assisted workflows that increase efficiencyAgency and vendor managementManage agencies for paid search, paid social, programmatic, AEO and SEOSet scope, review deliverables and hold agencies to performance goalsEvaluate new tools and pilots Tools and platformsMagento, Prismic, Akeneo (PIM), CylindoGA4, PowerBI, Looker Studio, Windsor.ai, Microsoft Clarity, Excel, Wingify, Google Sheets and SlidesGoogle Ads, Microsoft Ads, Meta Ads HubSpot, ZoomInfoZapier, AI assistantsAsana, Microsoft 365 Qualifications RequiredBachelor's degree in marketing, business or a related field, or equivalent experience7+ years in digital marketing, with 3+ years managing people and agenciesHands-on experience running websites on an e-commerce platform and CMSDeep knowledge of GA4, Google Ads and paid search, and working knowledge of SEOAdvanced HubSpot (or similar CRM) skills: segmentation, workflows and reportingExperience with managing site updates and bug fixes on a Magento or similar site from design concept to deployment and QA with an external development partner.Strong analytical skills, including building reports and turning data into clear recommendationsClear communicator who can tailor updates for executives and working teamsAble to run many projects across several brands at once PreferredExperience in multi-brand, B2B or trade-focused companies (contract, hospitality, design trade)Background in luxury, furniture or home goodsExperience with PIM systems, 3D product configurators and data connectorsExperience building automation and AI-assisted workflowsExperience with trade show marketing and lead capture Success measuresLead volume, cost per lead and conversion improve by brand against annual targetsEnsure monthly reports go out on time, use consistent metrics and are trusted by leadershipEnsure all six brands are benchmarked on the same KPIsEnsure brand site meets shared digital and brand standardsManage go live launches on schedule with tracking in placeEnsure automation measurably reduces manual reporting and data workEnsure agencies meet agreed scope and performance goals