Brand Manager

We build healthcare brands with one ambition: to raise the standard.Besta Med works across pharmaceuticals, medical devices and food supplements, in Bulgaria and internationally, with a growing team of 100+ people. Our products become part of people’s health and everyday lives, so we look beyond the label and aim for innovation with the potential to be a real game changer in its category.Our brands don’t live only in presentations or media plans. Building them takes curiosity, strategic thinking, creativity and a genuine sense of responsibility.If that sounds like the kind of brand you would like to build — we'd like to meet you.The roleYou’ll own a portfolio of brands from strategy to shelf, and work daily with the commercial team and our agency partners. This is a role for someone with 2+ years of brand or marketing experience who is ready to take on more. You’ll have real decision-making power, and a say in marketing strategy and new product development early on.What we believeGrowth happens when you’re stretched and supported at the same time.Your greatest superpower is your attitude. You may not control every challenge that comes your way, but you always own what happens next — how you respond, what you learn and how you move forward.Motivation gets you started. Discipline keeps you moving. Real performance is built through consistency, ownership and the determination to keep raising the standard — especially when no one is watching.Character shows most when things don’t go according to plan. Good days are easy. It’s how you respond to setbacks, pressure and uncertainty that reveals the kind of professional — and teammate — you are.Mistakes are part of the journey. We’d rather you try, get it wrong and tell us early. That’s how you learn.How we workHow you do one thing is how you do everything - which is why the small details matter to us.Decisions move fast here. We'd rather act and adjust оn-the-go than wait for the perfect conditions.Don't wait to feel ready before asking a question or taking a shot at something. Readiness is usually a result of starting, not a condition for it.You won’t figure it all out alone. Your manager and the team are there to coach, challenge and back you.A lot of what we do, we’re doing for the first time. If someone finds a better way to do something, that becomes the new way. Nothing is set in stone just because it's always been done a certain way. We'd rather stay flexible and adaptable than attached to an old process.You don't rise to the occasion. You fall back on your habits and preparation.What you'll doOwn how our brands are positioned in the market – from strategy to how the product actually looks on the shelf: product development, brand creation from scratch, route-to-market knowledge, communication, packaging, labels, etc. - if it represents the brand, it goes through you.Plan, implement, track, and analyze monthly ATL campaigns.Run brand events and BTL activities, including point-of-sale promotional activities.Lead the promotional mix from concept through execution.Plan and manage your brand budgets.Conduct market analyses and translate the findings into decisions. Join field visits with sales reps, medical reps: see how your products are actually displayed and sold at points of sale, how they are communicated and perceived, and bring back what you learn.Work closely with the whole commercial team - consult on pricing, positioning and train staff on product presentation.Support new brand projects, participate in innovations planning and identify growth opportunities ahead of the market.This position calls for tremendous potential for career advancement. You can expect to be involved in highly strategic decisions early on (marketing strategy, new product development, etc.).What we need from youA degree in Marketing or Business Administration, or equivalent experience.A healthcare or pharma background is a plus, not a requirement.At least 2 years of experience in marketing or brand management, and a track record of successful brand stories you were responsible for.Track record of brand stories you were responsible for.You stay on top of deadlines, even when the schedule gets tight.Able to manage a few projects at once without losing the details.Fluent English.Comfortable with MS Office.Be proactive, maintain a positive attitude. Adaptable, and confident presenting to others.Curious, analytical and critical — you speak up when something isn't working.A valid driver's license, since fieldwork is part of the role.What you get in returnGrowth and supportOnboarding plan and training from day one.Coaching and mentoring, trainings, courses and industry conferences.Real responsibility early: ownership of your brands and a seat in strategic decisions.A challenging yet supportive atmosphere, with room to grow.Pay and benefitsCompetitive pay, plus performance-based bonuses.Food vouchersMultiSport card Additional health insurance Travel costs coveredRegular events, team buildings and team activities.A cash bonus when you have a child, and a second one when they start school (ages 6–18).Send us your CV in English at careers@bestamed.com. We read every one. Only shortlisted candidates will be contacted, and everything stays confidential.