Brand Manager : New Category Launch

Job Description

Brand Manager – New Category Launchlooking for a results-driven Brand Manager – New Category Launch to lead the pre-launch, launch, and post-launch activities for its new beauty and personal carecategories.Product development, formulation, sampling, and packaging finalisation are already takencare of. The primary focus of this role will be to build brand awareness, develop and executego-to-market strategies, drive sales across D2C and B2B channels, and scale the categoryafter launch.Key ResponsibilitiesPre-LaunchDevelop go-to-market strategies, launch plans, and marketing calendars.Define target audiences, brand positioning, product USPs, and messaging.Coordinate campaign creatives, product photography, and marketing content.Plan influencer collaborations, product seeding, and pre-launch campaigns.Ensure website, inventory, and promotional readiness across D2C and B2B channels.LaunchExecute launch campaigns across digital, social media, influencer, and offlinechannels.Coordinate product promotions, offers, and website launches.Support B2B sales through salon outreach, distributor engagement, and tradepromotions.Monitor initial sales, campaign performance, and customer engagement.Post-LaunchTrack sales, revenue, marketing ROI, and customer acquisition metrics.Optimise campaigns and channel strategies based on performance.Drive repeat purchases, customer retention, and category growth.Analyse customer feedback and prepare performance reports with actionableinsights.Required Qualifications & Experience3–6 years of experience in brand management, marketing, category launches, orgo-to-market execution.Experience in beauty, skincare, haircare, cosmetics, personal care, or FMCG ispreferred.Proven experience in planning and executing product launches and post-launchgrowth strategies.Strong understanding of D2C e-commerce, digital marketing, influencer marketing,and customer acquisition.Exposure to B2B marketing, salon channels, or distributor networks is an advantage.Strong analytical, project management, communication, and stakeholdercoordination skills.Proficiency in Excel or Google Sheets and familiarity with marketing analytics tools.Skills: category after launch,d2c,b2b,pre-launch,campaign performance,launches,new category launch,brand manager,campaigns