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Chief Marketing Officer

FortisHill Consulting · Hong Kong, Hong Kong SAR

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We are partnering with a well-established organization with a diversified business portfolio to appoint a Chief Marketing Officer (CMO) to lead its overall marketing strategy and drive the next phase of business growth.This is an exciting leadership opportunity for a commercially minded and forward-thinking marketing executive who can combine strategic brand building, digital innovation and business growth to strengthen market positioning and drive customer engagement.Key ResponsibilitiesStrategic Leadership: Develop and execute the overall marketing strategy in alignment with the organization's business objectives, growth ambitions and long-term vision.Brand & Market Positioning: Lead corporate branding, marketing communications and brand development initiatives to strengthen market presence and competitive positioning.Business Growth: Drive commercially focused marketing initiatives to support customer acquisition, engagement, retention and business expansion across multiple business lines.Digital Marketing & Innovation: Spearhead digital marketing strategies, leveraging emerging technologies, data analytics and digital platforms to enhance marketing effectiveness and customer experience.Customer & Market Insights: Translate customer insights, market intelligence and consumer trends into actionable marketing strategies and new growth opportunities.Integrated Marketing & Partnerships: Oversee integrated marketing campaigns, strategic collaborations, channel strategies and partnership initiatives to maximize brand visibility and commercial impact.Stakeholder Management: Partner closely with senior leadership and business stakeholders to align marketing priorities with commercial objectives and organizational strategy.Team Leadership: Build, develop and lead a high-performing marketing team, driving innovation, operational excellence and a results-oriented marketing culture.Performance & ROI: Oversee marketing budgets, performance measurement and resource allocation to ensure effective execution and measurable business outcomes.RequirementsDegree in Marketing, Business Administration, Communications or a related discipline; MBA would be an advantage.Minimum 15 years of progressive marketing experience, including substantial experience in senior marketing leadership roles.Proven track record in developing and executing successful marketing strategies, with demonstrated impact on brand positioning, customer growth and business performance.Candidates from financial services, fintech, digital payments, consumer businesses or other commercial sectors are welcome.Strong expertise in brand management, digital marketing, customer acquisition, integrated marketing and commercial growth strategies.Strategic and commercially driven mindset, with the ability to identify business opportunities and translate marketing initiatives into tangible results.Strong understanding of digital ecosystems, customer behavior, market trends and data-driven marketing approaches.Demonstrated leadership capability with excellent stakeholder management, communication and influencing skills.Ability to operate effectively in a dynamic, multi-business environment and engage with senior executive stakeholders.Excellent command of written and spoken English and Chinese.