Design Lead

About BitDelta GroupBitdelta Group is a multi-asset financial services company serving retail and institutional clients. Its entities operate under separate regulatory frameworks, with CMA-regulated BitDelta Securities acting as an introducer and FSC-regulated BitDelta Limited, Mauritius, providing trading and investment services.About the RoleWe are looking for a Design Lead to define and elevate the visual identity, brand experience, and product design across our trading ecosystem. This is a high-impact leadership role that combines the creative direction of an art director with hands-on UI/UX ownership of our web and mobile trading platforms.You will sit at the intersection of brand, product, and marketing. You will own the creative vision, set design strategy, and make sure every touchpoint, from a campaign banner to a trading interface, looks and works like it belongs to one considered brand. You are a visionary who can also get into Figma and solve a user flow yourself, and who can translate business objectives into compelling visual and user-centric experiences.Key ResponsibilitiesCreative Direction & BrandYou will define, evolve, and protect BitDelta's visual identity and brand guidelines, keeping them consistent and distinctive across every channel.You will set the creative direction for campaigns, product launches, and brand communications, and you will art direct photography, illustration, motion, and campaign assets as needed.Product Design & UXYou will oversee the design of web and mobile trading platforms, with a focus on intuitive, user-friendly, and high-performance experiences. You will own user journeys end to end, from research and information architecture through interaction design and high-fidelity UI, and you will work to improve engagement, usability, and conversion.Design Systems & StandardsYou will establish and maintain a scalable design system that keeps products and marketing assets consistent. You will standardise design processes, document patterns and components, and improve efficiency across teams.Marketing & Campaign CreativeYou will partner with Marketing to deliver high-impact creative for digital ads, social media, landing pages, product launches, and growth initiatives, making sure every asset is on brand and built for performance.Data-Driven Optimisation You will use user data, feedback, and performance metrics to refine design outputs continuously. You will set up and run testing and experimentation frameworks, such as A/B tests and usability studies, to improve engagement and conversion.Team Leadership & Creative Operations You will lead, mentor, and grow a team of designers across product and marketing. You will set clear standards, provide creative direction, and build a culture of craft and accountability. You will also oversee design workflows, prioritisation, and timelines so that creative work is delivered on time and at a high standard.Cross-Functional CollaborationYou will work closely with Product, Marketing, and Engineering to align design strategy with business goals and ensure smooth execution from concept to delivery.Qualifications & Experience7–10+ years of experience in creative direction, art direction, product design, or design leadership, ideally within fintech, or digital platformsA strong portfolio that demonstrates brand, campaign, and product design excellence, including both visual craft and UX/UI workHands-on experience designing web and mobile applications with a clear focus on UX/UIA proven track record of building and leading high-performing design teamsA solid grounding in design systems, UX principles, and visual storytellingProficiency in Figma and Adobe Creative Suite, or equivalent toolsA data-driven mindset, with the ability to turn insights into design improvementsExcellent communication and stakeholder management skillsComfort operating in a fast-paced, high-growth environmentPreferredExperience in a fintech exchange, trading platform, or financial services environmentFamiliarity with trading interfaces and complex data visualisationExperience working in global or multi-market environmentsUnderstanding of performance marketing and conversion-focused designBackground in branding, motion design, or creative campaigns