Digital Marketing & Branding Specialist

Digital Marketing Executive – Job DescriptionJob SummaryThe ideal candidate will be responsible for driving revenue growth through digital marketing strategies, developing and executing performance-driven campaigns, and analyzing campaign data across multiple channels to optimize performance, improve engagement, and maximize ROI.ResponsibilitiesPlan, execute, manage, and optimize digital marketing campaigns across all stages of the project lifecycle.Develop and implement digital marketing strategies aligned with client requirements and business objectives.Manage and optimize Meta Ads and Google Ads campaigns to improve conversions, generate leads, and maximize return on investment (ROI).Manage website content, perform regular updates, and implement basic website optimization techniques.Monitor campaign performance, analyze key metrics, prepare reports, and identify opportunities for growth.Develop creative content ideas and strategies for social media platforms to strengthen brand presence.Drive organic engagement, audience reach, and brand visibility across social media channels.Plan, execute, and manage WhatsApp marketing campaigns, broadcasts, and customer engagement initiatives.Set up and monitor website and campaign tracking using Google Analytics 4 (GA4) and Google Tag Manager (GTM).Analyze campaign data across multiple digital channels and provide actionable insights to stakeholders.Stay updated on digital marketing trends, advertising platforms, and industry best practices to continuously improve campaign performance.Qualifications & SkillsBachelor's degree in Marketing, Business Administration, Communications, or a related field, or equivalent practical experience.Hands-on experience with digital marketing, including paid advertising, social media marketing, and campaign management.Knowledge of SEO (Search Engine Optimization) and SEM (Search Engine Marketing) principles.Familiarity with Meta Ads Manager, Google Ads, GA4, and Google Tag Manager.Proficiency in Microsoft Office applications, including Excel, Word, PowerPoint, and Outlook.Strong analytical, problem-solving, and reporting skills.Excellent written and verbal communication skills.Ability to collaborate effectively with cross-functional teams and manage multiple campaigns simultaneously.Add a clear candidate profile sectionInclude measurable performance expectations