Digital Marketing Analyst

About 20North20North is a fast-growing digital marketing agency headquartered in Buckhead, Atlanta. We partner with mid-market and enterprise brands to improve digital visibility, drive qualified traffic, and convert website visitors into customers. As a team of driven, young professionals at the forefront of digital marketing trends, we deliver measurable digital marketing results all while building a culture centered on growth, mentorship, and long-term career development.Over the past couple of years, we've doubled in employee and business growth, earning repeated national and local recognition, including:Atlanta’s Best Places to Work — 2022, 2023, 2024, 2025, and 2026Inc. 5000 Fastest-Growing Companies — 2023, 2024, 2025, and 2026We are looking for ambitious, data-driven, and curious analysts who enjoy problem-solving and learning new things. This role is a great fit for someone who can work independently, adapt quickly, and think beyond standard playbooks.Position SummaryWhen does this position start?The anticipated start dates for this role are January or June 2027. Interviews will be conducted prior to the start date to allow ample time for selection, onboarding, and transition.The Search Engine and AI Optimization Analyst is responsible for improving web and Google performance for clients through optimizing existing content, creating SEO-focused content, and developing new digital marketing strategies.The Paid Media Analyst is responsible for campaign setup, optimization, scalability of existing channels, discovery and implementation of new channels, and reporting on Google, Meta, LinkedIn, Amazon, and other platformsResponsibilities & DutiesSEOExecute various elements of a client’s digital marketing strategyProvide AI and SEO analysis and recommendations in coordination with elements and structure of websites and web pagesPerform extensive keyword research in coordination with client business objectives to optimize existing content and uncover new opportunitiesAssist in the creation of new AI and SEO-focused content to increase incoming traffic from Google, othersearch engines and AI modelsResearch trending topics within a variety of industries to develop relevant contentMonitor and evaluate search results and search performance across the major search channelsPerform monthly planning and reporting in coordination with digital marketing and client goalsStay updated with AI, SEO, social media, and internet marketing industry trends and developmentsCreate, execute & manage day-to-day organic search projects such as metadata optimization, keyword research and on-page copy optimizations.Perform website audits to identify technical issues and opportunities across clientsDevelop reports to analyze SEO efforts and success using tools such as SEMRush, Google Search Console, Google Analytics and others and more!Paid MediaMaintain an efficient, scalable paid media strategy for clientsCommunicate clearly with clients to provide updates regularly on the status of campaigns, performance, goals, and optimizationsBuild strong relationships and rapport with clientsInteract comfortably at all levels of the organizationHone knowledge of industry best practices, client verticals, and new technologiesMonitor and administer web analytics dashboards, key reporting tools, and highlight areas of importance in accordance client goalsMonitor and evaluate campaign results and performance across relevant advertising channelsCommunicate to team and management on project development, timelines, and resultsWork closely with other team members to meet client goalsEmail MarketingDevelop, execute, and optimize email marketing campaigns to support client goals and drive engagement and conversionsBuild and manage email campaigns, automated flows, and customer journeys using platforms such as KlaviyoAssist with email campaign strategy, including audience segmentation, list management, and personalizationCreate and optimize email content, including subject lines, copy, calls to action, and layoutsAnalyze campaign performance using key metrics such as open rates, click-through rates, conversion rates, and revenueConduct A/B testing to identify opportunities to improve email performanceMonitor campaign deliverability, list health, and subscriber engagementDevelop reports and provide insights and recommendations based on campaign performanceResearch email marketing trends, industry best practices, and new technologies to identify growth opportunitiesProfessional Skills & CompetenciesSEOBachelor’s degree in a related field (Marketing, Advertising, Finance, Economics, Business Development)3.5 GPA or higherAbility to work in officeEager to learn, excellent problem-solving and project management skillsStrong attention to detail and intracacies of industriesA passion for SEO and digital marketingExcellent written and oral communication skillsStrong interpersonal skills and the ability to work well with othersExceptional organizational skills and ability to work on multiple projects at onceWebsite copywriting and familiarity with UX/UI website design (preferred)Experience working with Google Analytics, Google Search Console, and Google Tag Manager (preferred)Experience working with website platforms such as Shopify, WordPress, and BigCommerce (preferred)Paid MediaPassion for PPC and digital marketing overallUnderstanding of PPC best practices, KPIs and platformsEager to learn, curious to answer the “why,” and stay on top of industry trendsOutstanding ability to think creatively and propose novel ideas for campaignsStrong attention to detail and the intricacies of each clientHigh levels of integrity, autonomy, and self-motivationExcellent analytical, organizational, project management, and time management skills in a deadline driven atmosphereHighly organized and resourceful problem solverThrives in a collaborative environmentExcellent written and verbal communication skillsAbility to quickly adjust to changing priorities and conditionsEmailStrong analytical and problem-solving skills with attention to detailInterest in email marketing, customer engagement, and digital marketing strategyExcellent written communication skills and an understanding of effective marketing copyAbility to manage multiple projects and meet deadlinesEagerness to learn new platforms, technologies, and industry best practicesExperience with Klaviyo or other email marketing platforms preferredFamiliarity with Figma or email design tools preferredRequired Professional QualificationsSEOGoogle Analytics CertifiedExperience working with Google Analytics, Google Search Console, and Google Tag ManagerA basic understanding of HTMLKnowledge of current and developing SEO trends and best practicesPaid MediaProficiency in MS Excel, PowerPoint, and WordGoogle Ad CertifiedGoogle Analytics CertifiedBS/BA degreeEmail MarketingProficiency in Microsoft Excel, PowerPoint, and WordBasic understanding of email marketing principles, campaign performance metrics, and best practicesStrong written communication and analytical skillsFamiliarity with email marketing platforms such as Klaviyo preferredExperience with Figma or other design tools preferredCompensation & BenefitsCompetitive salary plus performance incentivesCompany health and dental insurance401K MatchingFree gym and parking at the officePaid vacation and sick daysCompany Provided MacBookOpportunity to advance your career