Digital Marketing Specialist
Matrix consulting · Hyderabad, Telangana, India
Tailor my CV for this job — freeCompany Description Matrix Consulting is a contemporary financial consulting firm focused on comprehensive fundraising support for organizations across multiple industries, including Retail, Energy, Pharma, Agro, Shipping, Media, Entertainment, Automobile, Manufacturing, Trading, Hospital, IT, and Real Estate. The firm primarily serves Small and Medium Enterprises (SMEs) and large corporate institutions that drive economic growth and employment. By working with founders and entrepreneurs at different stages of their journey, from startups to second-generation businesses, Matrix Consulting helps address complex financial and organizational challenges. Supported by an internal Chartered Accountancy (CA) associate firm, Matrix Consulting offers end-to-end financial solutions, including tailored financial models, strategic plans, and capital-raising services. Its expertise spans debt and equity fundraising, private equity, and IPO-related exit strategies, positioning the firm as a trusted partner for sustainable growth.Role Description The Digital Marketing Specialist will plan, execute, and optimize digital campaigns to strengthen Matrix Consulting’s brand and generate qualified leads. This full-time, on-site role is based in Hyderabad and involves managing social media channels, developing online marketing initiatives, and coordinating content and messaging across digital platforms. The specialist will monitor and analyze web analytics and campaign performance, prepare regular reports, and recommend data-driven improvements. Daily responsibilities include collaborating with internal teams to align marketing strategies with business objectives, ensuring consistent brand positioning, and maintaining up-to-date knowledge of digital marketing trends and tools.QualificationsStrong digital marketing skills, including experience with Online Marketing and Web Analytics tools and platforms.Hands-on expertise in Social Media Marketing, with the ability to plan, create, and manage campaigns across major social networks.Excellent Communication skills, with the ability to convey complex financial concepts in clear, engaging language.Experience in lead generation, SEO/SEM, email marketing, and campaign optimization is highly beneficial.Bachelor’s degree in Marketing, Business, Communications, or a related field; experience in financial services or consulting is an advantage.Ability to work collaboratively on-site in Hyderabad, manage multiple projects, and use data to inform marketing decisions.