Digital Marketing Specialist

About The OpportunityA fast-growing digital-first consultancy in India, we help brands scale through data-driven marketing, creative storytelling, and ROI-focused campaign execution. We specialize in turning digital channels into high-conversion engines—combining SEO, performance ads, social, and analytics to drive measurable growth for B2B and B2C clients across sectors. You’ll work with dynamic teams and top-tier brands to shape the future of digital engagement.Role & ResponsibilitiesCreate and execute multi-channel digital marketing campaigns across Google Ads, Meta, LinkedIn, and programmatic platforms.Optimize SEO strategies—including on-page, off-page, and technical optimization—based on keyword research and competitive analysis.Manage and analyze campaign performance using GA4, Google Ads, Meta Business Suite, and UTM tracking; report insights and recommend improvements.Collaborate with design and content teams to produce high-converting ad creatives and landing pages.Monitor industry trends and competitor strategies to recommend innovative tactics and platform optimizations.A/B test messaging, targeting, and placements to improve CTR, conversion rates, and cost-per-acquisition.Skills & QualificationsMust-HaveGoogle AdsMeta Ads ManagerGoogle Analytics 4SEO Tools (Ahrefs, SEMrush, or Ubersuggest)UTM TrackingConversion Rate Optimization (CRO)Facebook PixelLinkedIn Campaign ManagerPreferredGoogle Tag ManagerHubSpot or MailchimpBasic HTML/CSSBenefits & Culture HighlightsFast-paced, collaborative environment with direct client exposure and autonomy.Continuous learning opportunities with access to certifications and workshops.Performance-linked incentives and rapid career growth paths.Skills: google ads,seo,digital marketing,seo tools,conversion rate optimization