Director of Sales Marketing

Director of Sales & MarketingReports To: Chief Executive OfficerDirect Reports: Head of Sales, Head of Marketing, Events TeamPosition OverviewWe are seeking an experienced and commercially driven Director of Sales & Marketing to lead the overall sales, marketing, events, and revenue-generation strategy across our hospitality and Food & Beverage operations. The successful candidate will be responsible for driving business growth, increasing market share, enhancing brand positioning, and maximizing revenues across rooms, restaurants, events, leisure, and hospitality offerings.This role requires a strategic leader with strong experience in hospitality, F&B operations, events, corporate sales, leisure sales, and destination marketing, capable of leading high-performing teams and delivering measurable commercial results.Key ResponsibilitiesCommercial LeadershipDevelop and execute the overall Sales & Marketing strategy aligned with business objectives.Drive revenue growth across all business segments including hospitality, F&B outlets, events, memberships, leisure, and corporate partnerships.Establish annual commercial plans, budgets, forecasts, and performance targets.Identify new market opportunities, business channels, and revenue streams.Monitor market trends, competitor activities, and customer behavior to maintain competitive advantage.Sales LeadershipLead and manage the Head of Sales and the wider sales team.Develop sales strategies for corporate, leisure, MICE, group bookings, memberships, and events business.Build and maintain strong relationships with key clients, government entities, tourism partners, and corporate accounts.Negotiate strategic contracts, partnerships, and commercial agreements.Ensure achievement of revenue targets, occupancy objectives, and event sales goals.Marketing LeadershipLead and mentor the Head of Marketing and marketing team.Oversee brand positioning, marketing campaigns, PR, digital marketing, social media, content creation, and customer engagement strategies.Drive customer acquisition, retention, and loyalty initiatives.Ensure marketing investments generate measurable ROI and support revenue objectives.Strengthen brand awareness across local, regional, and international markets.Events & F&B Commercial StrategyOversee the commercial performance of events, conferences, weddings, corporate functions, and private hospitality experiences.Collaborate closely with Operations, Culinary, and F&B teams to develop revenue-generating promotions and experiences.Drive banquet, catering, outdoor events, and special activation sales.Develop strategic partnerships to increase event and hospitality revenues.Revenue & Performance ManagementAnalyze revenue performance and market trends to optimize business results.Develop pricing strategies and promotional plans in partnership with relevant stakeholders.Monitor KPIs, conversion rates, booking pace, lead generation, customer acquisition costs, and revenue growth metrics.Prepare regular commercial reports for senior leadership.Leadership & Team DevelopmentProvide leadership, coaching, and direction to Sales, Marketing, and Events teams.Build a high-performance commercial culture focused on accountability and results.Conduct performance reviews and support leadership development within the department.Foster collaboration between commercial and operational teams to enhance guest satisfaction and profitability.Qualifications & ExperienceEssentialBachelor's Degree in Business Administration, Marketing, Hospitality Management, or related field.Minimum 10-15 years of progressive Sales & Marketing leadership experience within the hospitality industry.Proven experience leading both Sales and Marketing functions at a senior level.Strong background in Food & Beverage operations, hospitality, events, banqueting, and commercial management.Demonstrated success in achieving and exceeding revenue targets.Experience managing large commercial teams and senior leaders.Strong financial acumen, forecasting, budgeting, and revenue management expertise.Excellent negotiation, presentation, and stakeholder management skills.PreferredExperience with luxury hospitality, golf resorts, leisure destinations, or integrated hospitality venues.UAE or GCC experience preferred.Master's Degree or MBA would be advantageous.Key CompetenciesStrategic Commercial LeadershipRevenue Growth & Business DevelopmentHospitality & F&B ExpertiseMarketing & Brand ManagementCorporate Sales & Partnership DevelopmentEvent Sales & Revenue GenerationFinancial AcumenStakeholder ManagementTeam Leadership & People DevelopmentCustomer Experience ExcellencePerformance Indicators (KPIs)Revenue GrowthSales Target AchievementEvent Revenue PerformanceF&B Revenue GrowthCorporate Account AcquisitionMarketing ROIBrand Awareness MetricsGuest Satisfaction ScoresTeam Performance & Retention