e-Commerce & Digital Marketing Manager, Japanese Chain Restaurants

About UsJapanese cuisine has always been a favourite for many food lovers, and we are committed to bringing the authentic Japanese taste to Hong Kong and beyond. Japanese Chain Restaurants (JCR) is creating a dynamic network of genuine and well-loved Japanese restaurants, including Genki Sushi, sen-ryo, DONDONYA, BUTAHAGE, IPPUDO, GOGYO, METRO TONKOTSU BASE, YAKINIKU LIKE, LETASU, Yakiniku Kagura, Uo-Show, Obihiro Hageten, Uoharu and Nakame No Teppen! Leading the market with quality and diversity for over two decades, our homegrown brands and renowned restaurants introduced from Japan offer both causal and premium dining experiences with everything people love in the Japanese gastronomic world. To further grow with our business, we are inviting high caliber candidates to join our team.The JobLead e-commerce, digital marketing and digital experience initiatives across multiple Japanese dining brands. The role will drive off-premise business growth, lead integrated digital campaign planning and support app/web revamp projects from a business and marketing perspective.

Key Responsibilities

Strategy and LeadershipCo-develop the overall e-commerce and digital marketing strategy with the Senior ManagerLead day-to-day team management, workload allocation and project prioritizationTranslate business and brand objectives into integrated digital plansCollaborate with Brand Team, CRM, Operations, IT and other internal stakeholderse-Commerce/Off-premise Business GrowthLead off-premise business growth across online and offline channelsPlan online promotions, festive campaigns and takeaway initiativesDevelop campaign mechanics, channel strategies, customer journeys and KPIsIdentify opportunities to improve traffic, conversion, purchase frequency and customer retentionDigital & Social MediaLead digital and social media planningMonitor digital marketing trends and identify relevant channel opportunitiesOversee Genki’s social-media content, creative and KOL directionGuide content-calendar planning to support brand and commercial objectivesOversee social, creative, media and KOL agenciesDigital Platforms & Project ManagementCo-lead app/web revamp projects from a marketing, customer and business perspective with the Senior ManagerProvide input on business requirements, customer journeys, content and promotional functionalityCoordinate with internal IT, vendors and relevant stakeholders on requirements and project progressSupport app/web BAU updates and business UAT where requiredIdentify opportunities to improve digital-platform usability and commercial performancePerformance ManagementLead campaign, e-commerce and digital-performance reviewsConsolidate sales, media, social and platform resultsTranslate performance data into actionable recommendationsEstablish KPIs and follow up on agreed improvement actionsThe PersonDegree holder in Marketing, Business, E-commerce, Digital Media or a related disciplineAround 7–10 years of relevant experience in e-commerce, digital marketing or digital projectsPrevious team-management or supervisory experience is preferredProven experience in driving e-commerce or online sales growth, preferably within F&B, retail, FMCG or other consumer-facing businessesSolid understanding of e-commerce metrics, including traffic, conversion, average order value, purchase frequency and customer retentionSolid experience in digital media planning, content planning, creative development and KOL marketingAbility to analyze sales performance, identify business opportunities and translate insights into actionable growth plansStrong experience in consumer app/web projects, digital platform revamps or UATExperience working with internal IT teams and external agencies or technology vendorsStrong commercial sense, analytical ability and stakeholder-management skillsStrong project coordination, organizational and problem-solving skillsDetail-oriented and able to manage multiple campaigns and deadlinesAble to balance strategic thinking with hands-on executionGood command of written and spoken English and ChineseInterested parties please send your resume with current and expected remuneration package via "Apply".All applications and data collected will be treated in strict confidence and used exclusively for recruitment purposes. Only short-listed candidates will be invited for interview. The company will retain the applications for a maximum period of 24 months and may refer suitable candidates to other vacancies within the Group.