Email Marketing Executive – Remote Working
Smartedge Consulting · Hyderabad, Telangana, India
Tailor my CV for this job — freeJOB DESCRIPTION-Email Marketing Executive – Remote Working
About Smartedge ConsultingSmartedge Consulting is a management systems, sustainability and business transformation consulting firm established in 2005. We work with manufacturing, engineering, healthcare, IT/ITES and other industry sectors, delivering solutions across:IMS – Quality, Environment & Occupational Health and SafetyESG & SustainabilitySafety, EHS & Energy EfficiencyDigital Trust – Information Security, Privacy & Business ContinuityBusiness Excellence – Lean, 5S and TPM2. Job PurposeTo plan, execute and manage targeted email marketing campaigns that generate qualified business leads and create sales opportunities for Smartedge Consulting's consulting, implementation, assessment and training services.The candidate will be responsible for identifying target audiences, preparing campaign databases, executing email campaigns, monitoring responses and ensuring systematic follow-up with interested prospects.3. Key Roles & ResponsibilitiesA. Email Campaign ManagementPlan and execute targeted B2B email marketing campaigns.Prepare industry-specific email content, subject lines and call-to-action messages.Execute campaigns for different Smartedge products and services.Schedule campaigns and manage regular communication with prospects.Conduct A/B testing of subject lines, email content and campaign formats.B. Database ManagementIdentify and build databases of potential customers across target industries.Research company information, business email IDs and relevant decision-makers.Segment databases based on industry, geography, company size and service requirements.Maintain and regularly update the prospect database.Ensure data accuracy and remove invalid, duplicate and unsubscribed contacts.C. Lead Generation & NurturingGenerate enquiries and identify interested prospects.Track email responses, enquiries and meeting requests.Forward qualified leads to the Business Development team.Coordinate follow-ups with prospects.Develop email sequences for lead nurturing and re-engagement.D. Campaign Analytics & ReportingMonitor delivery rate, bounce rate, open rate, click-through rate and response rate.Track qualified enquiries and meetings generated through campaigns.Prepare weekly and monthly campaign performance reports.Recommend improvements based on campaign performance.E. Digital Marketing CoordinationCoordinate with the sales team for campaign requirements.Support LinkedIn outreach and other digital lead-generation activities.Assist in preparing newsletters, emailers and promotional content.Maintain campaign calendars and marketing activity records.4. Key Performance Indicators (KPIs) Performance Parameter Expected Target New verified B2B contacts 500–1,000/week Targeted email campaigns 2–3/week Campaign database segmentation 100% Email delivery rate Above 95% Bounce rate Below 3% Positive response rate 1–3% initially Qualified leads 10–15/month Sales meetings generated 4–8/month Weekly performance reports 100% on time Targets will be reviewed after the initial 30-day period based on database quality, campaign maturity and actual conversion performance.5. Skills & Competencies RequiredGood written English and business communication skills.Knowledge of email marketing platforms and campaign management.Working knowledge of Excel / Google Sheets.Ability to research companies and identify decision-makers.Understanding of B2B lead generation and email marketing.Knowledge of LinkedIn prospecting is an advantage.Basic understanding of digital marketing analytics.Ability to work independently in a remote environment.Strong follow-up, coordination and reporting skills.Preferred Tools:Brevo / Mailchimp / Zoho CampaignsLinkedIn Sales NavigatorGoogle Sheets / ExcelCRM platformsEmail verification and database research tools6. Working ArrangementsFully remote working.Full-time engagement.Working hours: 9:30 AM to 6:00 PM, Monday to Saturday (with applicable weekly off arrangements).Daily online coordination with the reporting manager.Daily activity updates and weekly performance reviews.Candidate must have a laptop/desktop, reliable internet connection and a suitable work environment.7. CompensationIndicative Salary: ₹15,000–₹25,000 per month, depending on experience and demonstrated capabilities.Performance-based incentives may be provided for qualified business leads and successfully generated sales opportunities.8. Application ProcessInterested candidates may share their updated resume along with details of their experience in email marketing, B2B lead generation and campaign management.SMARTEDGE CONSULTINGBeyond Compliance. Delivering Business Value.Website: www.smartedgeconsulting.com