Executive – Brand Marketing - SM

Job Description

Senior Executive – Brand Marketing

Company: Genus Innovation Limited

Department: Marcom – Branding

Job Title: Senior Executive – Brand Marketing

Location: Jaipur, RajasthanWork Mode: Work From OfficeExperience: 1–4 YearsQualification: MBA in Marketing or a related fieldAbout The RoleGenus Innovation Limited is looking for a dynamic and result-oriented Senior Executive – Brand Marketing to drive brand visibility, retail branding, influencer marketing, and Below-the-Line (BTL) marketing initiatives.

The ideal candidate will be responsible for planning and executing end-to-end branding campaigns, managing events and exhibitions, coordinating with vendors, and generating qualified leads through impactful marketing activities.Key ResponsibilitiesBrand Marketing & Visibility: Plan and execute branding initiatives across retail outlets, plants, offices, and marketing campaigns to strengthen brand presence.Retail Branding & Audits: Conduct regular retail branding audits, monitor brand visibility, and prepare monthly performance reports.Influencer Marketing: Identify, onboard, and manage influencers for brand awareness and product promotion campaigns.BTL Marketing & Lead Generation: Plan and execute BTL activations, promotional activities, and on-ground campaigns to generate qualified leads.Events & Exhibitions: Coordinate branding activities for corporate events, exhibitions, trade shows, and promotional events.Campaign Management: Support the planning, execution, and evaluation of integrated marketing campaigns.Vendor & Budget Management: Coordinate with agencies and vendors, track marketing expenses, and ensure adherence to approved budgets.MIS & Reporting: Prepare periodic MIS reports, campaign performance reports, and marketing effectiveness analyses.Cross-functional Coordination: Work closely with internal teams, sales teams, agencies, and external partners to ensure timely execution of marketing initiatives.Key Performance Indicators (KPIs)Brand visibility and brand recallInfluencer campaign reach and engagementRetail branding compliance and execution qualityBTL campaign performance and qualified lead generationEvent and exhibition return on investment (ROI)Marketing campaign effectivenessBudget utilization and reporting accuracyRequired Skills & CompetenciesStrong understanding of brand marketing and marketing operationsExperience in BTL activities, retail branding, and on-ground promotionsKnowledge of influencer identification, outreach, and campaign managementVendor coordination and budget management skillsStrong MIS, reporting, and analytical abilitiesExcellent communication, presentation, and coordination skillsAbility to manage multiple projects and meet deadlinesEligibility Criteria1–4 years of relevant experience in brand marketing, retail marketing, BTL activities, or marketing communications.MBA in Marketing or a related discipline.Candidates with experience in retail branding, influencer marketing, events, and field marketing will be preferred.Skills: retail branding,campaigns,btl,lead generation,brand marketing,events,branding,btl activations,influencer marketing,communication