Head of Digital

Head of DigitalCrawley (Hybrid, 3 days office, 2 days WFH)Salary circa £90,000Talent Hub® is working in partnership with a well-known consumer focused UK organisation to find their Head of Digital. This Head of Digital role is a high-profile position, leading digital strategy across multiple websites and digital services apps, also being a key part of their senior leadership team.The RoleYou will own and deliver the digital strategy, driving commercial growth and a best-in-class experience for their customer base, with a key focus on new customer acquisition and growth! You will lead the digital team, manage a significant budget and agency partners, and act as the business’s digital and AI champion.Key Responsibilities for this Head of Digital job:Develop and deliver the digital strategy across all websites and appsLead conversion rate optimisation, with a robust, ongoing testing programmeOwn the SEO and GEO roadmap, setting KPIs and future-proofing the business for AI searchChampion a data-first culture, with clear dashboards and actionable insight for stakeholdersLead, manage and develop the digital teamHold full accountability for the digital budgetManage digital agencies and technology partners, ensuring delivery on time and on budgetWork alongside the other senior heads to deliver a cohesive strategyFor this Head of Digital job, you should have:Successfully worked at senior Head of Digital / Growth / Performance level for several years, for a large organisation, and successfully grown the customer base, conversions and increased revenue.Experience managing a complex digital ecosystem of multiple websites, apps and analytics platformsProven senior digital leadership experience, with a track record of driving commercial growth.Strong knowledge of the full digital marketing mix, including SEO, GEO, PPC, CRO, content, social and emailHands-on experience with Optimizely (EPiServer) or an equivalent CMSPractical experience of AI-driven solutions, such as personalisation and predictive analytics, with an understanding of ethical AI and data privacyHighly data-literate, with expertise in GA4, Google Search Console, SEMRushExperience managing large budgets and demonstrating clear ROIExcellent stakeholder management skills, with the ability to influence at every levelBenefits include:Excellent monthly car allowance25 days holidays plus Bank HolidaysStaff discountsHybrid working, and many many more benefits!