Head of Marketing – IT Services

Job Title: Head of Marketing Experience: 15–20 years Industry: IT Services / IT Consulting / Digital Transformation Location: Hyderabad Employment Type: Full-TimeRole OverviewWe are looking for an experienced Head of Marketing with a strong background in the IT services industry, client communication, strategic marketing, and business development support.

The candidate will be responsible for developing and executing marketing strategies to strengthen the company's brand presence, generate qualified business leads, enhance client engagement, and support revenue growth.The ideal candidate should have experience working with enterprise clients, collaborating with sales and delivery teams, managing marketing campaigns, and positioning IT services such as Digital Transformation, Cloud, Data Engineering, AI/GenAI, Enterprise Applications, and Software Development.This role requires a strategic marketing leader who can effectively communicate with clients and senior stakeholders, understand business requirements, and translate the company's technical capabilities into compelling value propositions.Key Responsibilities1. Marketing Strategy & LeadershipDevelop and execute the overall marketing strategy aligned with business objectives and revenue targets.Build and strengthen the company's brand positioning in the IT services and consulting market.Identify market opportunities, industry trends, customer segments, and competitive positioning.Define marketing budgets, annual plans, KPIs, and performance measurement frameworks.Lead and mentor the marketing team and external marketing partners.2. Client Communication & Relationship ManagementLead marketing-related discussions and presentations with enterprise clients and strategic partners.Develop compelling client presentations, corporate profiles, service offerings, proposals, and capability decks.Work closely with sales and business development teams to understand client requirements and create tailored marketing materials.Communicate the company's value proposition, technical capabilities, case studies, and differentiators to prospective clients.Support client meetings, executive briefings, industry events, and strategic account engagement.Ensure consistent and professional communication across client-facing marketing activities.3. B2B Marketing & Demand GenerationDesign and execute B2B marketing campaigns targeting enterprise customers, CIOs, CTOs, technology leaders, and business decision-makers.Generate qualified leads through digital campaigns, account-based marketing (ABM), email marketing, webinars, and industry events.Collaborate with sales teams to build a sustainable marketing-qualified lead (MQL) and sales-qualified lead (SQL) pipeline.Develop industry-specific campaigns for IT services, digital engineering, cloud, data, AI/GenAI, and enterprise solutions.Monitor campaign effectiveness and optimize conversion rates and marketing ROI.4. IT Services Marketing & Go-to-Market StrategyDevelop go-to-market strategies for new service offerings, technology practices, and industry solutions.Translate complex technology services into clear business benefits and customer value propositions.Create service-line messaging, solution brochures, case studies, success stories, and thought leadership content.Support sales teams with proposals, RFP/RFI responses, presentations, and client pitches.Work closely with technology and delivery leaders to showcase capabilities, expertise, and successful client outcomes.5. Digital Marketing & Brand ManagementOversee corporate website strategy, SEO/SEM, social media, content marketing, and online brand visibility.Manage LinkedIn campaigns, email marketing, digital advertising, and marketing automation initiatives.Establish a consistent brand identity across digital platforms, presentations, events, and corporate communications.Track digital engagement, campaign performance, lead conversion, and website analytics.6. Sales & Business Development CollaborationPartner with sales, presales, business development, and delivery leadership to support revenue growth.Develop sales enablement materials, pitch decks, industry-specific presentations, and competitive intelligence.Participate in strategic client pursuits, opportunity reviews, and account-based marketing initiatives.Align marketing activities with business development priorities and target-account strategies.Support cross-selling and upselling of IT services to existing clients.7. Team Management & PerformanceBuild, lead, and develop a high-performing marketing team.Set individual and team goals, performance metrics, and development plans.Manage marketing agencies, vendors, budgets, and external partnerships.Establish reporting mechanisms to measure marketing contribution to pipeline, client engagement, and revenue growth.Required Skills & Experience15–20 years of overall marketing experience, preferably with substantial experience in the IT services or IT consulting industry.Proven experience in a senior marketing leadership role, such as Head of Marketing, Marketing Director, or VP Marketing.Strong experience in B2B marketing, enterprise marketing, and technology services positioning.Excellent client communication, presentation, negotiation, and stakeholder management skills.Experience interacting with CXOs, CIOs, CTOs, business heads, and enterprise clients.Strong understanding of IT services, digital transformation, cloud, data engineering, AI/GenAI, application development, and enterprise solutions.Experience in demand generation, account-based marketing, lead management, and sales enablement.Strong written communication and storytelling skills for proposals, presentations, case studies, and executive communications.Experience managing marketing budgets, teams, external agencies, and campaign performance.Ability to connect marketing initiatives with business growth, qualified opportunities, and revenue outcomes.Preferred QualificationsExperience in an IT services company, digital engineering organization, technology consulting firm, or global delivery organization.Experience supporting international markets, particularly the US, UK, and Europe.Familiarity with CRM and marketing automation platforms such as Salesforce, HubSpot, or Marketo.Experience with LinkedIn marketing, SEO/SEM, webinars, industry events, and executive thought leadership.MBA in Marketing or a relevant postgraduate qualification is preferred.