Manager – Sales (Packaged Drinking Water)

Location: Tri-city Chandigarh and Delhi1.

Job PurposeTo drive sales growth and market expansion for packaged drinking water by developing an effective distribution network, managing key accounts, building strong customer relationships, and ensuring achievement of sales targets across assigned territories.2. Key ResponsibilitiesA. Sales & Business DevelopmentDevelop and execute sales strategies to achieve monthly, quarterly, and annual sales targets.Identify new business opportunities and expand the customer base across assigned markets.Drive sales of packaged drinking water across retail, wholesale, institutional, and corporate channels.Develop new territories and strengthen the company's market presence.Monitor market demand, competitor activities, pricing, and emerging business opportunities.B. Distribution & Channel ManagementAppoint and develop distributors, dealers, wholesalers, and stockists in the assigned territory.Build strong relationships with distributors, retailers, and channel partners.Ensure product availability, market coverage, and timely replenishment of stock.Monitor distributor performance, sales volumes, outstanding payments, and stock movement.Ensure effective implementation of trade schemes, promotional offers, and sales initiatives.C. Institutional & Key Account SalesDevelop business with hotels, restaurants, cafés, banquet halls, offices, hospitals, educational institutions, event organizers, and corporate clients.Identify bulk-sales opportunities for packaged drinking water, including events, conferences, and institutional requirements.Negotiate commercial terms, pricing, and supply arrangements with key customers.Maintain long-term relationships with existing clients and ensure repeat business.Prepare quotations, commercial proposals, and customer-specific sales plans.D. Team Management & Market ExecutionLead, guide, and monitor sales executives and field sales representatives.Set territory-wise targets and review individual performance.Conduct regular market visits with the sales team to improve coverage and productivity.Ensure proper implementation of sales plans, merchandising standards, and market activation activities.Train team members on product knowledge, sales techniques, negotiation, and customer relationship management.E. Customer Relationship ManagementMaintain strong relationships with existing customers and business partners.Address customer complaints, delivery issues, pricing concerns, and service-related challenges.Ensure timely resolution of customer issues and maintain high customer satisfaction.Develop customer retention strategies and generate repeat orders.F. Sales Reporting & Commercial ControlPrepare daily, weekly, and monthly sales reports.Track sales performance against targets, territory-wise growth, and channel-wise contribution.Monitor outstanding payments and coordinate with the finance team for timely collections.Maintain accurate records of customer visits, orders, sales pipelines, and distributor performance.Provide regular market intelligence and sales forecasts to management.3. Required Qualifications & ExperienceGraduate in any discipline; an MBA in Sales & Marketing will be preferred.5–8 years of experience in field sales, distribution, and business development.Prior experience in packaged drinking water, bottled water, beverages, or FMCG is highly preferred.Proven experience in distributor appointment, channel development, and institutional sales.Strong understanding of retail distribution, market expansion, and sales territory management.Experience in managing sales teams and achieving revenue targets.4. Required Skills & CompetenciesStrong communication, negotiation, and interpersonal skills.Excellent customer relationship and business development capabilities.Strong market knowledge and distributor management skills.Target-oriented approach with a proven ability to achieve sales objectives.Leadership, team management, and problem-solving abilities.Proficiency in MS Excel, sales reporting, and CRM tools.Willingness to travel extensively within the assigned territory.5. Key Performance ExpectationsAchievement of monthly and annual sales targets.Growth in sales volume and revenue.Expansion of distributor and retailer networks.Increase in institutional and bulk-sales accounts.Improvement in market coverage and product availability.Timely collection of outstanding payments.Customer retention and repeat-order growth.Productivity and performance of the sales team.6. Ideal Candidate ProfileThe ideal candidate should be a proactive, commercially driven sales professional with hands-on experience in building distribution networks, managing retail and institutional customers, and expanding market share in the packaged drinking water or beverage industry. The candidate must have strong market connections, excellent negotiation skills, and the ability to deliver sustainable sales growth.