Marketing Coordinator

Job Summary:Care with LOVE is seeking a creative, organized, and detail-oriented Marketing Coordinator to support our marketing strategy across multiple branches and franchises. This role involves digital marketing, social media management, content creation, campaign coordination, email marketing, SEO, Google Ads reporting, marketing analytics, event planning, and brand management.The ideal candidate has hands-on experience in marketing coordination, strong Canva and Google Workspace skills, an understanding of digital marketing performance, and the ability to manage multiple projects, collaborate with vendors, and meet deadlines. This is an excellent opportunity for a marketing professional who enjoys combining creativity, data analysis, communication, and project management.

Responsibilities

Marketing Campaigns & Promotions: Coordinate integrated marketing campaigns, monthly promotions, seasonal campaigns, promotional merchandise, and marketing calendars across multiple branches and franchises.Social Media Management & Content Creation: Support Facebook, Instagram, and Pinterest accounts; review social media content, captions, and designs; create engaging posts, event flyers, graphics, and short-form videos using Canva, CapCut, and other digital tools.Digital Marketing & SEO: Support Google Ads monitoring and reporting, Google Search performance, search engine optimization (SEO), blog content reviews, online visibility, and digital marketing initiatives.Email Marketing & Newsletters: Prepare monthly newsletters, event announcements, email campaigns, and audience contact lists while ensuring consistent brand messaging.Marketing Analytics & Performance Reporting: Track key performance indicators (KPIs), analyze marketing results, and prepare reports covering Google Ads, SEO, referrals, client conversions, online reviews, and revenue.Marketing Budget & Expense Tracking: Monitor marketing expenses, maintain budget records, track vendor costs, identify discrepancies, and assist with annual marketing budget planning.Multi-Location & Franchise Marketing Support: Coordinate marketing materials, branded templates, campaign resources, and promotional guidelines for branches, franchises, and internal teams.Google Business Profile Management: Maintain branch business listings and support local search visibility, business information accuracy, and online reputation management.Event Marketing & Coordination: Coordinate Continuing Education (CE) programs, event promotion, registrations, attendance tracking, post-event reporting, and marketing presentations.Vendor & Agency Coordination: Collaborate with marketing agencies, graphic designers, website providers, advertising partners, and merchandise vendors to review deliverables, coordinate revisions, and meet deadlines.Brand Management & Creative Support: Ensure all marketing materials follow brand guidelines and maintain a consistent, professional brand identity across digital and print channels.Documentation & Project Management: Maintain marketing calendars, campaign documentation, reports, vendor contacts, and shared Google Drive resources. Track brainstorming ideas, action items, deadlines, and follow-ups; respond to emails promptly and keep projects organized and on schedule.Marketing Research & Innovation: Research industry trends, competitor activities, social media updates, promotional opportunities, and AI-powered marketing tools to recommend ideas that improve engagement and campaign effectiveness.

Qualifications

Bachelor's degree in Marketing, Digital Marketing, Communications, Business Administration, or a related field.2–3 years of experience in marketing coordination, digital marketing, social media marketing, content marketing, or a related role.Hands-on experience managing business social media accounts and coordinating marketing campaigns.Strong proficiency in Canva, with experience creating marketing graphics, promotional materials, presentations, and social media content.Working knowledge of Google Ads, Google Analytics, SEO, keyword research, and digital marketing performance reporting.Familiarity with Meta Ads Manager, Facebook and Instagram marketing, email marketing platforms, and social media scheduling tools.Basic video editing skills using CapCut or similar tools.Proficiency in Google Workspace, including Google Sheets, Google Docs, Google Slides, and Google Drive; comfort with spreadsheets, formulas, and budget tracking.Strong written and verbal communication skills, including content proofreading, email communication, vendor coordination, and presenting marketing recommendations.Excellent organizational, project management, time management, and multitasking skills, with strong attention to detail and the ability to meet multiple deadlines.Ability to work independently, prioritize tasks, follow through on projects, and collaborate effectively with internal teams and external vendors.Familiarity with AI tools for content creation, marketing research, and graphic design.Experience supporting multi-location businesses, franchise marketing, or brand management is an advantage.Experience in healthcare marketing, home care marketing, senior care, or the senior living industry is preferred.Fluent English (C1 or C2) is a must.