Marketing Manager - F&B

We are recruiting for a growing café brand in Saudi Arabia, for a creative, strategic and results-driven Marketing Manager to lead its marketing across the Kingdom.This role is both strategic and hands-on. You'll be responsible for building brand awareness, customer engagement, footfall and sales growth. It's a great fit for someone who knows the Saudi market well, follows social media closely and wants measurable results.Marketing Strategy & Brand DevelopmentDevelop and implement an annual marketing strategy aligned with business objectivesBuild and deliver monthly and quarterly marketing plansStrengthen brand positioning, identity and awareness in the Saudi marketIdentify opportunities to attract new customers and build loyaltyMonitor competitors, consumer trends and market opportunitiesKeep the brand consistent across all channels and customer touchpointsSocial Media & Digital MarketingManage the brand's presence across Instagram, TikTok, Snapchat, Google and other relevant platformsDevelop content strategies and monthly content calendarsCoordinate photography, videography and creative productionPlan and manage paid digital advertising campaignsTrack performance, engagement, audience growth and campaign effectivenessSpot emerging trends and creative opportunities relevant to Saudi audiencesCampaigns & ActivationsPlan and deliver seasonal campaigns, product launches, promotions and eventsBuild initiatives around key Saudi occasions, holidays and seasonsCoordinate influencer collaborations, brand partnerships and local activationsCreate campaigns that drive store visits, new customers and repeat purchasesWork with operations to deliver in-store promotions successfullyInfluencer Marketing & PRIdentify and collaborate with Saudi influencers, content creators and media partnersBuild relationships with local communities and potential brand partnersManage influencer campaigns end to end, from planning and negotiation to evaluationSupport PR initiatives that raise the brand's visibility and reputationBudget & PerformanceDevelop and manage marketing budgets efficientlyTrack campaign performance and return on investmentMonitor KPIs including reach, engagement, customer acquisition, footfall and sales impactPrepare monthly reports with insights and recommendationsKeep optimizing activity based on resultsCross-Functional CoordinationAlign marketing with business priorities alongside operations and managementCoordinate designers, photographers, agencies and external suppliersSupport new branch openings, product launches and expansion plansDeliver marketing activity on time, on budget and to a high standardRequirementsEssentialSaudi nationality (this role is open to Saudi nationals only)4-5 years' proven experience in marketing, brand management, digital marketing or a related roleBachelor's degree in Marketing, Business Administration, Communications or a related fieldStrong track record of developing and delivering marketing strategiesProven experience managing social media platforms and paid digital campaignsExcellent understanding of Saudi consumer behaviour, culture and market trendsExperience in influencer marketing, content creation and campaign managementStrong analytical skills, with the ability to measure and improve performanceExcellent communication, organisational and project management skillsFluent Arabic and a good command of EnglishAble to work independently, take initiative and manage several projects at oncePreferredExperience in cafés, restaurants, hospitality or F&BExperience with lifestyle or consumer-facing brandsKnowledge of Meta Ads, TikTok Ads, Snapchat Ads, Google Ads and analytics toolsExperience coordinating creative agencies and content production teamsBenefitsFull-time role with a growing brand in the Saudi F&B sectorThe chance to shape and lead marketing across the KingdomInvolvement in new branch openings and expansionImmediate start available