Marketing Operations Manager

An empty job Orchid Security is the Identity Infrastructure Control Plane - connecting visibility, policy, and orchestration across the identity systems enterprises already own. We’re 70 people, early stage, and growing fast in the enterprise identity security market.Our marketing team runs lean and punches above its weight. We need someone to own the operational engine behind it - systems, data, processes, and the plumbing that makes campaigns actually work.The RoleYou’ll be the sole owner of Orchid’s marketing operations function - responsible for our marketing tech stack, lead lifecycle processes, campaign infrastructure, and the data that drives decisions. You work autonomously, move fast, and are deeply hands-on. This role reports to the VP Marketing.What You’ll OwnOwn and optimize HubSpot end-to-end: workflows, automation, lead scoring, segmentation, list management, and reportingManage the HubSpot–Salesforce integration: ensure clean lead handoff, accurate lifecycle stages, and reliable sync between systemsBuild and maintain campaign infrastructure: landing pages, forms, UTM tracking, email sequences, and nurture programsOwn the marketing data layer: lead hygiene, attribution modeling, funnel reporting, and pipeline dashboardsEvaluate and manage the broader martech stack - identify gaps, recommend tools, own integrationsCollaborate with demand gen on campaign execution and with sales on lead routing and handoff qualityDocument processes, build playbooks, and create the operational foundation as we scaleRequirementsWhat We’re Looking For3+ years in marketing operations, preferably at a B2B SaaS or cybersecurity companyDeep, hands-on HubSpot expertise - you’ve built and managed complex workflows, not just used themStrong Salesforce working knowledge: you understand the CRM side of the HubSpot–SFDC relationshipData-oriented: you’re comfortable in dashboards, can build reports from scratch, and use data to identify what’s brokenSelf-directed - you don’t need to be told what to fix, you find it yourselfExperience managing multiple tools and integrations simultaneously (ZoomInfo, Clearbit, intent data, etc.) is a plusWhat Good Looks LikeHubSpot is clean, documented, and trusted by the sales teamLeads route correctly, score accurately, and land in Salesforce without frictionMarketing can measure pipeline contribution with confidenceEvery campaign launches on time with proper tracking in placeWhy OrchidGreenfield build - set up the marketing ops function the right way from the startHigh-impact role: in a lean team, your work directly affects pipeline and revenueSeed stage with real enterprise customers and a differentiated technical storyCompetitive comp, meaningful equity, full flexibility