Performance Content Specialist

About Juleb Juleb (جولب) is a cloud-based ERP and POS platform built for pharmacy chains, beauty retail, and distribution businesses. We power 1,000+ live locations across 8 countries, with Saudi Arabia and the GCC as our core markets, and were ranked #8 in the Deloitte Technology Fast 50 (2026). As we scale our digital presence, we're looking for a content specialist who moves fluidly between conversion-driven copy and brand storytelling. The Role You'll own Juleb's written and scripted content end to end. That includes ad copy for paid campaigns, brand messaging across our website and major campaigns, and scripts for creator, employee, and founder content. You'll be the voice that turns clicks into demos while keeping our brand sharp and consistent everywhere it appears.Key ResponsibilitiesWrite performance ad copy for Meta, LinkedIn, Snapchat, and TikTok, optimized for CTR, cost per lead, and demo bookingsDevelop and maintain brand copy for the website, landing pages, and major campaign assetsWrite UGC (User-Generated Content) creator briefs and video scriptsWrite EGC (Employee-Generated Content) scripts that turn team members into authentic brand voicesWrite FGC (Founder-Generated Content): LinkedIn posts, video scripts, and personal brand narratives for leadershipBuild and run A/B tests on hooks, headlines, CTAs, and messaging angles, and iterate based on resultsWork closely with the paid media team to align content with campaign goals and audience dataKeep brand voice and tone consistent across paid, owned, and organic channelsAdapt messaging for three segments: pharmacy chains, beauty retail, and distribution/wholesaleTailor content to GCC market nuances, including cultural context, dialect, and local buying behaviorTrack GCC market trends, competitor messaging, and platform-specific best practicesWhat We're Looking ForNative-level Arabic copywriting in Gulf professional register, plus strong EnglishProven experience writing both performance/direct-response copy and brand copyA portfolio showing copy that drove measurable results in paid campaignsB2B experience is a must (SaaS, ERP, or retail tech preferred; GCC market experience highly valued)Experience scripting UGC, EGC, or FGC content is a strong plusRange across tones, from punchy hooks to polished brand narrativesStrong research skills and fast turnaroundFull availability and responsiveness during working hours, with proactive communication Be prepared to share 3 to 5 samples, including at least one Arabic ad with results.