Portfolio Head of Marketing

Head of Marketing – ExhibitionsWe are seeking a Head of Marketing – Exhibitions to lead the marketing strategy for a large-scale international exhibition portfolio. This role is responsible for driving audience growth, brand positioning and commercial performance through integrated, data-driven marketing campaigns.Working closely with commercial, partnerships and conference teams, you will deliver multi-channel campaigns that attract visitors, delegates, exhibitors and sponsors while strengthening the event’s market position.Key ResponsibilitiesDevelop and deliver the overall marketing strategy for a major exhibition or event portfolioLead integrated marketing campaigns to drive visitor, delegate and exhibitor acquisitionManage brand positioning and ensure consistent messaging across all channelsLead digital marketing initiatives including paid media, search, social, CRM and marketing automationWork closely with commercial teams to support revenue growth and exhibitor acquisitionManage media partnerships and industry collaborations to expand reachMonitor campaign performance, analyse audience data and optimise marketing effectivenessLead and develop a high-performing marketing teamRequirementsBachelor’s degree in Marketing, Business or a related fieldExperience in senior marketing roles within exhibitions, B2B events, conferences or mediaStrong experience delivering large-scale, multi-channel marketing campaignsKnowledge of digital marketing, CRM systems and marketing automation toolsStrong leadership, stakeholder management and communication skillsAnalytical and results-driven with the ability to manage multiple projects in a fast-paced environment

Location: Dubai