Program director - Digital Marketing Education & Industry Integration

About the RoleWe are looking for a Program Director to lead the design, development, and delivery of industry-relevant digital marketing programs for BBA and MBA students across our university partnerships.The role will be responsible for designing structured curricula, developing practical learning content, integrating real-world industry case studies and tools, and enabling trainers to deliver engaging, high-quality learning experiences.Working closely with Schbang's industry teams, academic stakeholders, and trainers, the Program Director will ensure that our programs bridge the gap between academic learning and the evolving requirements of the digital marketing industry.The ideal candidate combines strong digital marketing expertise with curriculum development capabilities, a passion for education, and the ability to translate industry knowledge into effective learning experiences.Key Responsibilities1. Curriculum Design & Academic Architecture

• Design and develop structured curricula for BBA and MBA programs across digital marketing disciplines.
• Develop course frameworks, learning objectives, module structures, lesson plans, assignments, and assessments.
• Build progressive learning journeys that move students from foundational concepts to advanced applications.
• Ensure curriculum alignment with university academic requirements, semester structures, and learning outcomes.
• Regularly update course content to reflect evolving digital platforms, technologies, industry practices, and emerging trends.
• Ensure that the curriculum balances theoretical foundations with practical application and industry exposure.2. Industry Integration & Schbang Case Studies
• Collaborate with Schbang's business, creative, strategy, media, SEO, and social media teams to identify relevant industry knowledge and expertise.
• Translate real-world brand campaigns, client challenges, business problems, and marketing outcomes into educational case studies.
• Incorporate practical examples, live briefs, campaign analysis, industry tools, and simulations into course content.
• Develop assignments that encourage students to solve real business and marketing problems rather than rely solely on theoretical knowledge.
• Create opportunities for students to understand how digital marketing functions within an agency environment, including strategy, execution, performance measurement, and client servicing.
• Establish a structured repository of industry case studies, learning resources, tools, templates, and practical exercises.3. Trainer Enablement & Faculty Development
• Work closely with trainers to help them understand the curriculum, learning objectives, and expected delivery standards.
• Equip trainers with updated presentations, teaching notes, case studies, practical exercises, tool demonstrations, and assessment guidelines.
• Conduct trainer onboarding, academic orientation, subject-matter sessions, and periodic capability-building workshops.
• Help trainers translate industry concepts into engaging and accessible classroom experiences.
• Review trainer feedback and classroom delivery to identify content gaps and opportunities for improvement.
• Build a strong trainer ecosystem with consistent academic quality across different universities and batches.
• Collaborate with industry practitioners and subject-matter experts to strengthen trainer knowledge and course delivery.4. Digital Marketing Content DevelopmentLead curriculum and content development across relevant digital marketing disciplines, including:
• Search Engine Optimization (SEO): Keyword research, technical SEO, on-page optimization, content strategy, analytics, and search visibility.
• Social Media Marketing: Platform strategy, content planning, community management, social media campaigns, and performance measurement.
• Copywriting & Content Marketing: Brand communication, persuasive writing, campaign concepts, storytelling, and content development.
• Digital Strategy & Performance Marketing: Audience insights, campaign planning, paid media fundamentals, digital funnels, and measurement.
• Analytics & Marketing Tools: Practical exposure to relevant analytics platforms, SEO tools, social media tools, and AI-enabled marketing workflows.The Program Director will also identify opportunities to introduce new modules based on industry developments, university requirements, and emerging student skill needs.5. Academic Quality & Learning Outcomes
• Establish clear academic quality standards for curriculum, trainer readiness, classroom delivery, and student assessments.
• Develop practical assessment frameworks, project briefs, rubrics, and evaluation criteria.
• Review student assignments, projects, and learning outcomes to assess whether students are acquiring relevant skills.
• Gather feedback from students, trainers, university stakeholders, and industry teams to continuously improve programs.
• Conduct periodic curriculum and delivery reviews to ensure consistency across partner universities.
• Identify students who demonstrate strong potential and explore opportunities for advanced projects, internships, certifications, or industry exposure.6. University & Stakeholder Management
• Work with university academic teams to understand their expectations, academic calendars, course structures, and delivery requirements.
• Coordinate with internal program operations teams to ensure curriculum, faculty, and learning resources are ready before program commencement.
• Participate in academic reviews, curriculum presentations, faculty orientations, and university stakeholder meetings.
• Address academic and content-related concerns raised by universities and ensure timely resolution.
• Maintain clear documentation of curriculum versions, delivery plans, assessments, and program improvement initiatives.7. Program Innovation & Continuous Improvement
• Track developments in digital marketing, advertising, AI, content creation, and marketing technology.
• Benchmark program content against current industry practices and relevant educational offerings.
• Develop new teaching methodologies, practical learning formats, workshops, simulations, and industry-led projects.
• Build a scalable academic framework that can be adapted to different universities while maintaining consistent quality standards.
• Use student performance, trainer feedback, and industry inputs to improve curriculum effectiveness over time.Key DeliverablesThe Program Director will be accountable for:1. A structured curriculum architecture for each program and subject.2. Updated course modules, lesson plans, presentations, assignments, and assessments.3. An industry-integrated repository of Schbang case studies, tools, campaign examples, and practical exercises.4. A trainer enablement framework covering onboarding, teaching resources, and capability development.5. Consistent academic quality and readiness across partner universities.6. Measurable improvement in student learning outcomes and practical skill development.7. A regular curriculum refresh cycle aligned with industry developments.8. Strong academic stakeholder feedback and reliable program execution in collaboration with the operations team.Required Qualifications & Experience
• Bachelor's or master's degree in Marketing, Digital Marketing, Business Administration, Communications, or a related field.
• Approximately 7–10 years of relevant experience across digital marketing, curriculum development, learning and development, academic program management, or industry training.
• Demonstrated expertise in one or more areas such as SEO, social media, content marketing, copywriting, digital strategy, or performance marketing.
• Experience in designing learning programs, course structures, training content, or capability-building initiatives.
• Experience working with trainers, faculty members, universities, or corporate learning teams is highly desirable.
• Strong understanding of how digital marketing operates in a real agency or brand environment.
• Excellent written and verbal communication skills, with the ability to simplify complex concepts for students.
• Strong project management, stakeholder management, and content quality review capabilities.Key Competencies
• Curriculum architecture and instructional design
• Digital marketing subject-matter expertise
• Industry-oriented thinking and practical application
• Trainer mentoring and capability development
• Academic quality assurance
• Content development and case study creation
• Stakeholder management and collaboration
• Project management and execution discipline
• Continuous learning and innovationMeasures of SuccessPerformance will be assessed through:
• Curriculum readiness and adherence to academic timelines.
• Quality, relevance, and frequency of curriculum updates.
• Percentage of courses incorporating practical assignments, tools, and industry case studies.
• Trainer readiness, feedback, and consistency of delivery.
• Student learning outcomes and improvement in practical skill assessments.
• Feedback from university stakeholders and students.
• Timely resolution of academic and content-related issues.
• Successful implementation and continuous improvement of programs across university partnerships.What Success Looks LikeA successful Program Director will ensure that our students do not merely learn digital marketing concepts but understand how to apply them in real business situations. Trainers will be equipped with relevant content and practical knowledge, universities will experience consistent academic quality, and Schbang's industry expertise will become a meaningful differentiator in the learning experience.