Sales Director (Personal Care)

The Sales Director will lead the company’s overall sales strategy and execution to drive revenue growth, market share expansion, and stronger customer partnerships. This role will oversee sales operations across key channels, including Modern Trade, General Trade, and other relevant distribution channels, ensuring effective execution of sales strategies and achievement of business objectives.The ideal candidate is a commercially driven sales leader with extensive FMCG experience, strong customer relationships, and a proven track record of leading high-performing sales teams.Key ResponsibilitiesDevelop and execute comprehensive sales strategies to achieve revenue, profitability, and market share targets.Lead sales operations across Modern Trade, General Trade, and other relevant channels to maximize market coverage and sales performance.Build and strengthen strategic partnerships with key accounts, distributors, and retail partners.Drive sales planning, forecasting, budgeting, and performance monitoring to ensure business objectives are met.Identify new business opportunities, expand distribution networks, and strengthen the company’s market presence.Collaborate with Marketing, Trade Marketing, and Supply Chain teams to ensure effective promotional execution, product availability, and channel development.Monitor market trends, competitor activities, and customer insights to identify growth opportunities.Lead, coach, and develop the sales organization, fostering a high-performance and results-oriented culture.Oversee sales budgets, trade investments, and commercial initiatives to optimize return on investment.Provide regular sales performance updates, business insights, and strategic recommendations to senior management.QualificationsBachelor’s degree in Business Administration, Marketing, or a related field.Minimum of 10 years in sales leadership within the FMCG industry, preferably in personal care, beauty, cosmetics, or related consumer goods categories.Proven track record in driving sales growth, expanding market share, and managing large-scale sales operations.Strong knowledge of Modern Trade, General Trade, distributor management, and key account management.Demonstrated experience in leading and developing sales teams.Strong commercial acumen, negotiation, forecasting, and analytical skills.Excellent leadership, communication, and stakeholder management capabilities.Apply now or send a direct email to ppiala@currandaly.com to book a confidential discussion.