Senior Executive - B2B Partner Marketing

About SQUATWOLFFounded in Dubai in 2016, SQUATWOLF is a performance-driven gymwear brand built for those who train with intent. What started in the Middle East has grown into a global brand serving customers across 100+ countries, with a growing omnichannel presence across Ecommerce, Retail and Wholesale.SQUATWOLF.COMRole overviewThis role makes SQUATWOLF look and sell like a premium brand wherever partners carry it, in their stores and on their marketplaces. About 60% of the role is in-store retail marketing at wholesale and franchise partner doors: podiums, shop-in-shops, visual merchandising and launches. The other 40% is managing SQUATWOLF's marketing budget on partner marketplaces such as Namshi, Noon, Amazon and Zalando.The role also owns all partner-facing marketing materials, including pitch decks, franchise kits and B2B catalogues. It sits inside the Expansion team and works with Account Management, Operations and the central Brand team.Key responsibilities1. In-store retail marketing (~60%)Plan and roll out podiums, shop-in-shops, fixtures and visual merchandising at wholesale and franchise partner stores.Set and enforce SQUATWOLF visual merchandising (VM) standards; audit partner doors against them through photo checks and store visits.Run seasonal launches, product drops and in-store activations with partner marketing teams.Brief and manage fixture, print and installation suppliers on cost, quality and timelines.Track how stores with SQUATWOLF podiums and VM sell compared with stores without them.2. Marketplace marketing (~40%)Manage SQUATWOLF's marketing budget on partner marketplaces: sponsored listings, banners and campaign slots.Agree seasonal marketing plans and spend with each marketplace's category and marketing teams.Make sure SQUATWOLF brand pages and product listings meet brand standards on every marketplace.Report return on ad spend (ROAS) and sales impact, and move spend towards what performs best.3. Partner marketing materialsOwn wholesale pitch decks, one-pagers, franchise information kits and seasonal B2B catalogues.Produce localised assets for new markets and expansion announcements.Deliver standard requests within 48 hours, and plan ahead using the expansion trading calendar.4. Budget managementSpend within the budgets approved by the Head of Expansion, per partner, channel and season.Track every partner and marketplace marketing contribution; reconcile spend and proof of execution monthly.5. CollaborationWork with Account Management to agree each partner's marketing plan and with Operations on fixture logistics.Align with the central Brand team on campaigns, assets and guidelines.Monitor brand use, discounting and pricing presentation at partner stores and on marketplaces; flag breaches.RequirementsMust have3–5 years in brand, trade or retail marketing at a sportswear, athleisure or fashion brand.Experience marketing a brand through third-party retailers, wholesale accounts or franchise stores.Hands-on experience running campaigns or sponsored listings on marketplaces.Fluent English and Arabic.SkillsStrong eye for visual merchandising and in-store presentation.Commercial and numbers-driven: comfortable with sell-through, ROAS and budget tracking in Excel.Able to brief and manage suppliers, agencies and partner marketing teams.Working knowledge of design tools (Canva, Adobe or similar) to adapt assets quickly.Organised, works to deadlines, and manages several partners at once.Location and travelBased in Dubai; travel to partner stores and launches in the GCC and international markets as needed.