Senior Marketing Executive - Food and Beverages

Location: Jeddah, Saudi ArabiaWork Model: On-site

Employment Type: Full-timeReports To: CEO / Restaurant DivisionRole SummaryWe are looking for a hands-on and organized Senior Marketing Executive to manage marketing activities for multiple restaurant brands, including Thai cuisine and quick-service restaurants (QSR).The role involves developing marketing plans, managing campaigns and product launches, coordinating with external agencies, and monitoring performance through KPIs and sales reports.

The ideal candidate has strong F&B marketing experience, excellent coordination skills, and the ability to turn marketing plans into measurable results.Key Responsibilities Marketing PlanningDevelop annual and quarterly marketing plans, including campaigns, communication strategies, marketing calendars, and KPIsMaintain an updated marketing calendar covering all brandsEnsure consistent brand identity while maintaining each brand's unique positioning Campaigns and Product LaunchesPlan and execute product launches, promotional offers, seasonal campaigns, and brand awareness activitiesManage the full campaign cycle, from briefing and planning to execution and performance evaluationCoordinate with operations, kitchen/R&D, supply chain, and finance teams to ensure successful launches Agency ManagementBrief social media and creative agencies on campaign objectives, requirements, and deadlinesReview and evaluate creative deliverables to ensure alignment with brand guidelinesMonitor agency performance, deliverables, and timelines Performance Monitoring and ReportingDevelop and maintain marketing KPI dashboards using the Idara platformPrepare weekly and monthly reports covering campaign performance, sales impact, social media results, and customer feedbackAnalyze performance data and provide actionable recommendations to improve marketing effectiveness Market and Competitor AnalysisMonitor F&B industry trends, competitors, and marketing developments in Saudi ArabiaIdentify new opportunities to increase brand awareness, customer engagement, and salesRecommend and test new marketing initiatives based on market insightsRequirementsRequirementsMust-Have Qualifications3-5 years of marketing experience, including at least 2 years of client-side experience in F&B, QSR, retail, or FMCGProven experience managing marketing campaigns and product launches from planning to executionExperience briefing and managing external marketing or creative agenciesStrong organizational skills and the ability to manage multiple campaigns, deadlines, and prioritiesGood analytical skills, including interpreting sales data, tracking KPIs, and preparing performance reportsExcellent communication and coordination skillsFluency in both Arabic and EnglishPreferred QualificationsExperience with restaurant POS systems, operations platforms, or sales reporting toolsFamiliarity with food delivery platforms such as HungerStation, Jahez, and KeetaBasic knowledge of design and content creation tools such as Canva and CapCutGood understanding of the Jeddah market and Saudi consumer behaviorKey Performance ExpectationsDevelop an approved marketing plan and a detailed three-month calendar within the first 15 daysDeliver campaigns and product launches on schedule, with post-campaign performance reportsMaintain an accurate and reliable KPI dashboard, reviewed regularly with leadershipEnsure effective agency management, clear communication, and accountabilityProvide data-driven recommendations to improve campaign performance and business resultsBenefitsDirect collaboration with senior leadership and ownership of multiple brandsExposure to the complete restaurant business cycle, from product development to launch and performance evaluationOpportunities for career growth toward a Brand Marketing Manager role