Social Media Manager

Social Media Manager Robot24.com, Dubai, UAE (On-site) Experience: 6 to 12 yearsAbout the Role Robot24.com is looking for a Social Media Manager who knows how to build audiences, not just post content. You understand what makes people follow, engage and come back, and you know how to grow a brand across every major platform.You will own the social media strategy for Robot24.com across Instagram, TikTok, YouTube, LinkedIn, X, Facebook and emerging platforms. You will lead the planning, publishing, community and performance of all social content, and turn stories about robotics, AI and the future of technology into content that reaches millions.This is not a role for someone who waits for direction. You set the strategy, lead the team and own the results.Your ResponsibilitiesBuild and lead the social media strategy for Robot24.com across all platformsSet clear growth targets for followers, reach, engagement and watch time, and deliver against themPlan and manage the content calendar with the Editorial, Video and Production teamsDecide what goes out, where, when and in what format to get the best performanceLead and mentor social media executives, writers and video editorsBrief and review content to make sure every post is on brand, accurate and high qualitySpot trends, formats and sounds early and turn them into content that fits the Robot24.com brandTrack performance daily and use data to improve content, timing and strategyPrepare weekly and monthly performance reports with clear insights and next stepsManage community engagement, comments and messages, and protect brand reputationHandle sensitive or breaking news situations quickly and responsiblyManage paid social campaigns and boosting strategy where neededBuild relationships with platform partners, creators and collaboratorsTest new platforms, features and formats before competitors doWork closely with the Editorial, Video, Production, Commercial and Management teamsYou Must Have6 to 12 years of social media experience, with at least 3 years in a management or lead roleA proven track record of growing social channels with measurable resultsExperience managing large audiences across multiple platformsDeep understanding of each platform: formats, algorithms, trends, safe zones and what works whereStrong knowledge of short-form video and what drives retention and sharesExperience leading and developing a teamStrong analytics skills using native platform insights and tools such as Meta Business Suite, YouTube Studio, TikTok Analytics, Sprout Social, Hootsuite or similarExperience planning and managing paid social campaignsStrong editorial judgement and excellent written EnglishAbility to manage multiple priorities in a fast-moving environmentAbility to work independently and make decisions with confidenceExcellent attention to detailHighly DesirableExperience in a news, media, tech or digital publishing companyExperience growing a YouTube channel at scaleExperience with brand partnerships or sponsored contentExperience managing creator or influencer collaborationsExperience with social listening toolsBasic video editing or design skills (Premiere Pro, CapCut, Canva or similar)Knowledge of the GCC and international social media audiencesWhat Matters Most Experience is the baseline. We want someone who looks at a story, a trend or a set of numbers and instantly knows:Which platform is this story for?What is the hook?What will make people stop, watch and share?Why did that post work and this one didn’t?What should we do more of, and what should we stop doing?You should be equally at home planning a 12 month growth strategy and jumping on a trend within the hour.Who Will Succeed You notice when engagement drops before anyone else does. You know great social media is about timing, storytelling and community, not just posting more. You follow how platforms change and know why some formats win and others flop. You lead by example, raise the standard of everyone around you, and don’t need anyone to tell you what to post next.To Apply, Please SubmitYour CVLinks to the social media accounts you have managed or grownGrowth and performance numbers for those accounts (followers, reach, engagement, views)At least 3 campaigns or content series you led, with resultsDetails of the team size you have managedA short note on your exact role in each example