Brand & Commercial Manager-HORECA(Consumer Care brands)

Job Title: Brand & Commercial Manager

Department: Sales / CommercialReports To: CEO / Commercial DirectorJob PurposeThe Business Development Manager is responsible for driving revenue growth by identifying new business opportunities, expanding market presence, building strategic partnerships, and increasing sales across retail, wholesale, and distribution channels.Key Responsibilities1.

Business Growth & Market ExpansionIdentify and develop new business opportunities in and GCC marketsExpand distribution network (retailers, wholesalers, online platforms)Enter new markets, territories, and customer segments2. Sales Strategy & ExecutionDevelop and implement sales strategies to achieve revenue targetsBuild and manage a strong sales pipelineNegotiate contracts and close high-value dealsAchieve monthly, quarterly, and annual sales targets3. Client & Relationship ManagementBuild long-term relationships with key clients, distributors, and partnersManage key accounts and ensure repeat businessConduct regular client meetings and presentations4. Market Intelligence & Competitor AnalysisMonitor market trends, competitor activities, and pricing strategiesIdentify gaps and opportunities for growthProvide insights to management for strategic decisions5. Product & Brand Development SupportWork closely with marketing and product teams to align offerings with market needsProvide feedback on new product development (pricing, demand, positioning)Support brand expansion initiatives6. Partnerships & Strategic AlliancesIdentify and establish partnerships with distributors, retailers, and corporate clientsExplore B2B, institutional, and bulk sales opportunitiesDevelop collaborations to increase market penetration7. Reporting & Performance TrackingPrepare sales forecasts, budgets, and performance reportsTrack KPIs and optimize strategies to improve resultsMaintain CRM and sales records---Key RequirementsEducationBachelor’s Degree in Business Administration, Marketing, or related fieldMBA is an advantageExperience5–10 years of experience in business development / salesExperience in FMCG, retail, trading, or consumer brands preferredStrong network in market (retailers, distributors)SkillsStrong negotiation and closing skillsExcellent communication and presentation abilitiesMarket knowledge and commercial awarenessRelationship-building and networking skillsSelf-driven with target-oriented mindsetKey KPIsRevenue growth and sales target achievementNumber of new clients/accounts acquiredMarket expansion (new territories/channels)Profit margins and deal closuresCustomer retention and repeat business