Head of Ecommerce

SELECTED is partnering with a leading global brand to appoint its first Head of E-Commerce for the Middle East.This is a rare build-and-run opportunity. As a founding member of a newly created Direct-to-Consumer department, you will own the brand's own e-commerce site and all marketplace channels across the GCC, with full accountability for sales, profitability and customerexperience.What you will doDefine and deliver the regional e-commerce strategy, roadmap and P&L for the brand website and marketplacesLead strategic relationships with key marketplaces such as Noon, Amazon and Namshi, including joint business plans and annual trading termsDrive pricing, promotions, assortment and campaign planning to hit sales, margin and market share targetsOwn the online customer journey: digital merchandising, content, search, conversion and the platform roadmap, working closely with the global digital teamPartner with Marketing on performance marketing, CRM, loyalty, SEO/SEM and first-party data to grow acquisition and retentionSet up and manage fulfilment, including 3PL partners, delivery, returns and SLAsHire, build and lead a high-performing DTC team from the ground upWhat you will bring10+ years in e-commerce, digital commerce or omnichannel retail, ideally in apparel, lifestyle, sport goods, footwear, fashion or FMCGOwnership of an e-commerce P&L, with a track record of building or scaling a DTC or online businessHands-on experience managing GCC marketplacesExperience in a multinational with regional responsibilities, working alongside global teamsStrong analytical skills (GA4, Power BI or Tableau, advanced Excel); Salesforce Commerce Cloud or a similar platform is a plusA commercial, hands-on leader who brings strategic thinking and enjoys building something newWhat is on offerA founding leadership role with real ownership and visibilityDubai based, with regional travel across the GCCCompetitive salary and benefits plus working with a global growing brandStart date: early 2027If this sounds like your next move, apply here or message Sam Mazzotta at SELECTED directly. All applications are handled in strict confidence.