Brand Manager

Role SummaryThe Brand Manager will be responsible for driving sales, market share, profitability, and sustainable growth for the assigned brand or portfolio. The role involves developing and executing brand, category, consumer, and marketplace strategies, optimizing product assortments, pricing, and channel segmentation, and collaborating with key stakeholders to maximize commercial performance across retail, wholesale, and digital channels.Key ResponsibilitiesLead the Go-to-Market (GTM) process and seasonal product presentations, establishing merchandising frameworks and communicating brand, category, and product strategies to relevant stakeholders and partners.Develop product assortments based on marketplace capacity, consumer insights, and market opportunities to support seasonal strategies and deliver an engaging consumer experience.Drive brand sales and market share through comprehensive business plans and long-term growth strategies.Manage brand profitability across all channels by overseeing product pricing decisions and intake profitability benchmarks, supported by data-driven insights and accurate commercial planning.Develop assortment frameworks and module grids aligned with consumer needs, category positioning, and channel strategies to strengthen brand presence, differentiation, and revenue growth.Lead seasonal forecasting to secure product access and allocations from brand principals, balancing growth objectives with inventory levels, stock on hand (SOH), and sell-through performance.Leverage data-driven insights to inform brand and category decisions, including new product introductions, channel-specific assortments, consumer preferences, and regional pricing strategies.Monitor market intelligence, competitor pricing, new product launches, and category trends to identify opportunities and assess their impact on brand performance and profitability.Partner with Wholesale teams to understand account requirements, investment trends, growth plans, and product sell-through, translating these insights into effective brand and channel strategies.Drive the achievement of Wholesale sales targets and KPIs through appropriate brand, account, product, and channel strategies.Collaborate with Retail Merchandising and Category Management teams to evaluate consumer trends, store sales, category contribution, growth opportunities, and product gaps to strengthen retail channel performance.Analyze brand and category sales, gross margins, and sell-out performance while ensuring key retail performance indicators, including inventory turn rate (ITR) and Gross Margin Return on Inventory (GMROI), are achieved.Apply retail fundamentals, including inventory turnover, gross margin, markup, and sell-through, to support profitable pre-season and in-season decisions on assortment mix and product depth.Monitor brand pricing and coordinate with suppliers on product launches, in-store launch dates, stock availability, promotional campaigns, marketing launches, and events.Identify local market-specific product gaps and opportunities, collaborating with brand principals to plan, forecast, and secure relevant products for future seasons.Work closely with Consumer and Marketplace Operations teams to facilitate insight-led forecasting with brand principals and support decisions on seasonal allocations and account access.Collaborate with Visual Merchandising, Retail Brand Marketing, and GTM teams to ensure seasonal sell-in materials, showrooms, and product catalogues are updated and aligned with the seasonal calendar.Partner with Brand Marketing teams to maximize brand and category visibility across online and offline channels.Collaborate with Retail Marketing teams to enhance brand visibility, engagement, and commercial performance across physical retail and digital platforms.RequirementsBachelor's or Master's degree in Business Management, Marketing, Buying and Merchandising, or an equivalent discipline.Minimum of 4–5 years of relevant experience, including at least 2 years in brand or category management.Strong product, category, brand, and industry knowledge.Experience delivering presentations to large audiences.Strong analytical skills, with the ability to translate data and market insights into effective commercial decisions.