Content & Social Media Lead

Role OverviewKayana is seeking a creative, commercially driven, and results-oriented Content & Social Media Lead to transform our digital presence through a video-first, organic-first content strategy that strengthens brand awareness, drives audience engagement, and generates business opportunities.The ideal candidate is a natural storyteller, confident on-camera presenter, and hands-on content creator with proven experience growing digital audiences and producing compelling, high-performing content.This role will lead Kayana's content strategy, social media operations, video production, and community growth while managing the content team and leveraging AI-powered tools to improve creativity, efficiency, and performance.Working closely with the wider Marketing, Sales, and Creative teams, the position will ensure that Kayana's digital content supports our commercial objectives and international market expansion.Key Responsibilities1. Content Strategy & ProductionDevelop and execute a video-first, organic-first content strategy aligned with Kayana's brand positioning and commercial objectives.Lead end-to-end content creation, including ideation, scripting, filming, editing, publishing, and optimization.Create engaging content across LinkedIn, Instagram, TikTok, YouTube Shorts, and other relevant platforms.Act as an on-camera presenter for product demonstrations, interviews, educational videos, and promotional content.Develop compelling content series, campaigns, and storytelling formats that drive audience engagement and brand visibility.Produce high-quality copy for social media, blogs, newsletters, and other digital marketing channels.2. Social Media & Community ManagementManage Kayana's social media channels, content calendars, publishing schedules, and audience engagement.Build and grow active digital communities through authentic interactions, relevant content, and organic growth initiatives.Identify opportunities for customer testimonials, user-generated content, brand advocacy, and strategic collaborations.Monitor platform trends, audience behavior, and competitor activities to continuously improve content performance.3. Creative & Cross-Functional CollaborationCollaborate with the Creative Lead to ensure consistency in content quality, brand identity, and visual storytelling.Coordinate with Sales, Product, and Customer Success teams to develop commercially relevant content.Work with the Paid Advertising team to repurpose high-performing organic content into effective marketing campaigns.Support product launches, promotional activities, and strategic brand initiatives.4. Team Leadership & DevelopmentLead, coach, and manage the content and social media team, ensuring quality, accountability, and timely delivery.Establish clear performance expectations, production targets, and measurable team KPIs.Develop content guidelines, standardized workflows, and SOPs to improve consistency and productivity.Foster a creative, collaborative, and results-driven team environment.5. AI Integration & Content InnovationLeverage AI-powered tools such as ChatGPT, CapCut AI, Descript, Opus Clip, Canva AI, and similar platforms to streamline content production.Introduce innovative content formats, automation workflows, and AI-assisted creative processes.Continuously experiment with emerging digital trends and technologies while maintaining brand authenticity and content quality.Share AI-driven best practices to strengthen the wider marketing team's capabilities.6. Analytics & Performance OptimizationMonitor and evaluate content performance using KPIs such as reach, engagement, audience growth, video retention, website traffic, and lead generation.Analyze performance data to refine content strategies, improve audience engagement, and maximize commercial impact.Prepare monthly performance reports highlighting results, insights, and recommendations for improvement.Ensure content initiatives contribute to Kayana's brand growth, qualified inbound enquiries, and broader marketing objectives.Qualifications & ExperienceEssential Requirements:3–6 years of relevant experience in content creation, social media management, digital marketing, or a related field, with demonstrated success in developing and executing content strategies.Strong on-camera presence, with the confidence, creativity, and communication skills to produce engaging video content and represent the brand professionally.Proven track record of growing organic social media audiences, building engaged communities, and delivering measurable content performance.Hands-on expertise in short-form video production, including content ideation, scripting, filming, editing, storytelling, and platform optimization.Strong understanding of LinkedIn, Instagram, TikTok, and YouTube Shorts, including platform algorithms, audience behavior, emerging trends, and engagement strategies.Demonstrated proficiency in AI-powered content tools, including ChatGPT, CapCut AI, Canva AI, Descript, or equivalent platforms, with practical experience integrating AI into content workflows.Excellent written and verbal English communication skills, with the ability to produce compelling social media copy, video scripts, marketing content, and thought leadership materials.Strong organizational and project management skills, with the ability to manage multiple content initiatives, meet deadlines, and maintain consistent creative quality.Commercial awareness and the ability to align content strategies with brand positioning, audience engagement, lead generation, and business growth objectives.Highly Desirable:Previous experience as a content creator, digital influencer, brand ambassador, or on-camera personality, supported by a portfolio demonstrating audience engagement and content performance.Experience developing content for B2B technology, SaaS, fintech, hospitality, retail, or related industries.Proficiency in video editing and production tools such as CapCut, Adobe Premiere Pro, DaVinci Resolve, or equivalent software.Familiarity with email marketing, CRM, and marketing automation platforms, including Mailchimp, Klaviyo, or similar tools.Experience leading or mentoring content creators, social media executives, or creative teams.An established personal brand, professional content portfolio, or digital presence demonstrating creativity, storytelling ability, and audience-building expertise.